Episerver To Present On The Power Of Personalization In Digital Marketing At Gilbane Conference 2015

Dec 01, 2015, 09:05 ET from Episerver

IRVINE, Calif., Dec. 1, 2015 /PRNewswire/ -- Episerver™, a leading provider of digital marketing and digital commerce solutions, today announced details of its upcoming presentation at the Gilbane Conference 2015. James Stout, Episerver Senior Manager of Technology and Developer Evangelism, will present on, "Beyond SEO: Using Personalization to Convert More Visitors into Value."

Search Engine Optimization (SEO) is viewed as a critical point for nearly every company, yet many companies fail to realize the value from the other side of the conversion coin: personalization. Relevant content can help boost convert visitors by nearly 60% higher compared to generic content.

The hands-on, lab format session will how to overcome the challenges in creating better content, developing visitor groups, and, finally, how to make personalized content a reality.

EVENT DETAILS: 

"Beyond SEO: Using Personalization to Convert More Visitors into Value"


Thursday, December 3


3:30 p.m. to 4:15 p.m. ET


Gilbane Conference 2015, Fairmont Copely Plaza, Boston

For more information or to register, visit: http://gilbaneconference.com/2015/

About Episerver 
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information visit www.episerver.com

Contact:

Erin Stone (for Episerver)


Lutz PR and Marketing Communications


+1 949 338 2136


estone@lutzpr.com




Rachel Teitt


Senior Manager, Analyst and Public Relations, Episerver


+1 614 817 1847


rachel.teitt@episerver.com

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SOURCE Episerver



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