ePrize Honored with 2011 Communicator Award for Creative Excellence

PLEASANT RIDGE, Mich., June 17, 2011 /PRNewswire/ -- ePrize, a leading provider of interactive promotions, has been honored by the International Academy of Visual Arts (IAVA) with a 2011 Communicator Award, recognizing the company's creative excellence in the Interactive category.

In its 17th year, the awards receive more than 9,000 entries annually in six categories – audio, integrated campaigns, interactive, marketing effectiveness, print and video. As a recipient in the interactive discipline, ePrize received an Award of Excellence, the awards' highest level of distinction.

ePrize's recent campaign on behalf of workwear manufacturer Carhartt was the focus of  the entry, which leveraged tiered incentives to showcase Carhartt product lines to workers.

"The authenticity of using real workwear consumers in the creative was a strategic and effective way to resonate with their target audience in the interactive space," said Matt Wise, ePrize CEO. "Utilizing threshold prizing encouraged consumers to spread the word to unlock the next prize tier; making this a truly viral campaign."

The Communicator Awards are judged and overseen by IAVA, an organization with more than 550 members who represent various disciplines of the visual arts and are dedicated to embracing progress and the evolving nature of traditional and interactive media.  

About ePrize, LLC:

As the worldwide leader in interactive promotions and loyalty, ePrize creates one-to-one relationships between advertisers and their customers. With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs, mobile and social media apps and management. Since 1999, ePrize has successfully launched more than 6,000 campaigns in 47 countries for 76 of the top 100 brands including Coca-Cola, General Motors, The Gap, HSN, Miller/Coors, Yahoo!, P&G, Microsoft and AT&T. In 2010, ePrize was named to Red Herring's Global 100 in recognition of the leading private companies from North America, Europe and Asia, celebrating innovations and technologies. Professionals across the country are dedicated to delivering extraordinary service, along with immediate and measurable results. Headquartered in Detroit, the company also has offices in New York, Chicago, Los Angeles, Dallas and Atlanta. For more information, visit www.eprize.com.

SOURCE ePrize, LLC