Epson America, Avery and SkinzWraps Work Together to Produce Most Expensive Car Ever Wrapped at SEMA 2010 in Las Vegas

LAS VEGAS, Nov. 3, 2010 /PRNewswire/ -- (SEMA, Booth # 12735) -- Epson America, Avery and SkinzWraps have joined forces to produce and display the world's most expensive car ever to be wrapped. A Bugatti Veyron worth an estimated $1.7 million will be on display in Epson's booth at SEMA 2010 (Specialty Equipment Market Association) in Las Vegas, Nov. 2-5.

The custom wrap was designed, printed and applied by SkinzWraps using an Epson Stylus® Pro GS6000 printer and Avery MPI 1005 Supercast media. A total of seven days were required to complete the design, print the wrap and apply it to the car. At the conclusion of the show, the car will be transformed quickly and easily back to its original design.

"Epson is extremely excited to work with Avery and SkinzWraps to unveil what's surely the most prestigious and high-priced automobile ever to be wrapped," said Reed Hecht, product manager, Epson America, Inc. "In the world of engineering, there aren't many vehicles that underscore the winning combination of style, performance, beauty, and speed like a Bugatti Veyron. These are characteristics that Epson shares and pursues with passion when it comes to engineering the world's most incredible ink jet printing technologies, so we're very proud to demonstrate those accomplishments in such a unique way."

The Bugatti Veyron is the most expensive and fastest sports car in the world and hailed by many as the greatest automobile ever made. This exotic two-passenger car is powered by a quad-turbocharged, 8-liter, 16-cylinder engine that produces 1,001 horsepower. The Veyron's powerful engine and 7-speed transmission with AWD enables it to achieve a top speed of 253 mph, a speed it can maintain up to 12 minutes before consuming all of its fuel.

"Designing and applying a wrap to an automotive masterpiece like the Bugatti Veyron requires the ultimate degree of skill and concentration, the right materials and of course the best printing technology imaginable," said Peter Salaverry, CEO, SkinzWraps. "The Epson Stylus Pro GS6000 produces images with rich, vibrant colors, smooth tones, and deep blacks with amazing shadow details. Combine all of that with the amazing quality and durability of Avery's adhesive backed vinyl and you get a solution that's worthy of being featured on a Bugatti Veyron or any job that requires the best of the best."

About the Epson Stylus Pro GS6000

The Epson Stylus Pro GS6000 64-inch wide roll-to-roll printer delivers high color gamut, photographic image quality, and rock-solid reliability with commercial speeds, all while using a solvent-based Epson UltraChrome GS ink technology that's less harmful on the environment. The printer's Dual-Array MicroPiezo® AMC™ print head is uniquely engineered for the demands of high-production solvent printing and produces fine detail with a maximum resolution of 1440x1440 dpi and variable-sized droplet technology as small as 3.7 picoliters.

About Epson America, Inc.

Epson America, Inc. is a leading provider of an extensive range of printers, 3LCD projectors, scanners and point-of-service printers that are renowned for their high quality, functionality, innovation and energy efficiency. Epson America is a U.S. affiliate of Seiko Epson Corporation, which employs more than 70,000 people in 106 countries around the world. To learn more about Epson America, please visit: www.Epson.com. You may also connect with Epson America on Facebook (http://www.facebook.com/EpsonAmerica), Twitter (http://twitter.com/EpsonAmerica) and YouTube (http://www.youtube.com/EpsonTV).

Note: Epson, Epson Stylus, Epson UltraChrome, and MicroPiezo are registered trademarks of Seiko Epson Corp. Epson Exceed Your Vision is a registered logomark of Seiko Epson Corp. AMC is a trademark of Epson America, Inc. All other product brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks.

SOURCE Epson America