Equifax Product Helps B-to-B Marketers Uncover 'Gold Mines' In Customer Data

ATLANTA, April 18, 2012 /PRNewswire/ -- Equifax Inc. (NYSE: EFX) today announced the launch of Equifax B2B Marketing Compass™, a powerful end-to-end marketing analytics solution that enables organizations to optimize the performance of their business marketing and sales strategy by defining the ideal customer profile and identifying hidden market and wallet share. 

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"Tightening budgets and saturated markets have created a perfect storm of buying apathy for many marketers," says Dan Csont, chief marketing officer of Equifax Commercial Solutions.  "Businesses today have to be more precise and predictive than ever before, especially considering the high stakes of sales and marketing misalignment.  Our B2B Marketing Compass solution enables businesses to intelligently tap into their data to uncover 'gold mines' within their customer base, as well as, confidently explore new, untapped or underserviced markets."

Utilizing market-leading, multi-sourced business databases to identify insights in customer portfolios, Equifax's B2B Marketing Compass employs customer profiling and market penetration analytics to enable users to identify winning customer segments and market penetration.  Users of the solution can also:

• Access key market penetration information, including detailed listings of business within micro-segments
• Help minimize potential losses from high-risk prospects
• Improve campaign response rates
• Boost marketing and lead generation efficiency

To learn more about Equifax B2B Marketing Compass or other business to business marketing data solutions, visit www.equifax.com/commercial.   

Equifax Commercial Information Solutions

Equifax Commercial Information Solutions is the leading provider of small business intelligence. We provide the information and expertise necessary for companies to best understand and manage their dealings with small business to enterprise customers, prospects and suppliers. Our best-in-class commercial credit risk data, combined with highly predictive scoring, corporate linkage, and innovative technology, enables companies to make quick, confident credit decisions and minimize potential losses. Leveraging our EFX ID(R) keying and linkage technology, companies can also gain greater B-to-B visibility into their customers and prospects as well as improve the precision of their sales and marketing efforts - from customer acquisition to retention and growth.

About Equifax

Equifax is a global leader in consumer, commercial and workforce information solutions, that provides businesses of all sizes and consumers with insight and information they can trust. Equifax organizes and assimilates data on more than 500 million consumers and 81 million businesses worldwide, and uses advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 18 countries and is a member of Standard & Poor's (S&P) 500® Index.  Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit www.equifax.com.

SOURCE Equifax