SCOTTSDALE, Ariz., Oct. 25 /PRNewswire/ -- iCrossing (http://news.icrossing.com), a global digital marketing agency, announced today that it has been selected by Equinox (www.equinox.com) as Digital Media Agency of Record to help extend its lifestyle brand and acquire members online.
Equinox, known for state-of-the-art facilities, innovative programming and unparalleled member experience will continue its efforts toward brand leadership. iCrossing will assist in the development and implementation of an integrated digital media program, including paid search (SEM) and display media campaigns, as well as search engine optimization (SEO), to further drive brand awareness and member acquisition.
iCrossing has been at the forefront in combining paid and natural search – as well as search insights – with other digital marketing channels to create connected marketing programs that drive growth and marketing results.
"Equinox has a very tech savvy, brand-loyal clientele," said Don Scales, iCrossing president and CEO. "They understand how critical it is for brands to connect with their customers across multiple digital touch points."
The paid and display strategies will make use of iCrossing's media management platform, Merchantize, which enables iCrossing's media team to meet client goals through custom workflows, intelligent automation, decision support and performance reporting.
"iCrossing has the proven combination of talent and technology to support our growth in the U.S. and internationally," said Bryan Turpin, Director of Interactive Marketing for Equinox. "We were also impressed with their approach to building connected brands and keen understanding of how each digital channel must work together."
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.
Equinox Fitness Clubs operates 48 upscale, full-service facilities in New York, Chicago, Los Angeles, Florida, Boston, Dallas, DC and San Francisco. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, and innovation, attention to detail, market leadership and results. www.equinox.com