Equip The Old Man For Outdoor Adventure This Year With The Latest Rapala® Gear

Make a Splash On Father's Day With Gifts From the Most Trusted Name in Fishing

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Jun 01, 2016, 09:00 ET

MINNETONKA, Minn., June 1, 2016 /PRNewswire/ -- This Father's Day, it's time to go all out and prove how much you care about dear ole' Dad. Guarantee an unforgettable holiday with premium outdoor gear from Rapala^®, a brand with an 80-year history of making memories in the Great Outdoors.

Whether it's a hot new bait sure to have Dad rippin' lips at record rates, or functional and comfortable apparel to keep him stylish on — and off — the water, Rapala and Respected Rapala Brands offer a seemingly endless variety of sure-fire gift ideas. This Father's Day, don't hold back, show the Old Man your appreciation by hooking him up with best-in-class gear his buddies will envy.

Take a look at the following gift ideas for Father's Day shopping inspiration:

The Rapala Shadow Rap^® Series

The latest innovations from Rapala^® — the Shadow Rap^® and Shadow Rap Shad^@ Series — are bound to become Dad's go-to jerkbaits. With unique actions that mimic the last moments of a minnow or shad, two of the most common forage species in U.S. waters, both baits are designed with lifelike profiles and presentations Bass have never seen.

The latest extension of the dynamic family of baits, the brand new Shadow Rap Shad and Shadow Rap Shad Deep trigger big strikes in three ways: on the kick, with a slow, seductive rise, and with a snap back to life. Both Bass-bustin' models are available in 10 finishes. The original targets the 3-to-4 foot range and the deep hunts hawgs at 5-to-6 feet.

Sufix^® NanoBraid^®

The latest string from Sufix^®, makers of the world's most hard-core fishing line, is Sufix NanoBraid^®. This long-casting, super-sensitive micro braid can easily help increase Dad's hook-up ratios thanks to wide angle braiding technology that creates a tighter weave and delivers a super strong, silky smooth line.

Rapala Classic Birch Collection Hunting Knives

Rapala has extended its outdoor expertise from the fish camp to the field with the launch of a new line of knives designed specifically for hunters: The Rapala Classic Birch Collection. Featuring six expertly crafted, razor-sharp models — each designed to meet a specific need — the family's favorite hunter will be thrilled to receive a new set of razor-sharp stainless steel knives that promise to take care of business after a long, rewarding day in the field or woods.

Drop into your local sporting goods store or visit Rapala.com to outfit your father with these can't-miss Father's Day gifts. Be sure to check out Rapala on Facebook at Facebook.com/RapalaUSA for special offers, tips and techniques, new product updates and much more.

About Rapala

Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand's functionality and high quality are known by fishermen worldwide. Rapala maintains its strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information on Rapala, please visit www.rapala.com, www.facebook.com/RapalaUSA or www.instagram.com/rapalausa.

For more information:
Bob Ringer
Spong
(612) 375-8548
[email protected]

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SOURCE Rapala