EquiSoft Positions its Media & Publishing Division for Expanded Services and Future Growth with Founding of Inovva

MONTREAL, Jan. 25, 2017 /PRNewswire/ - EquiSoft is pleased to announce the creation of Inovva, a wholly owned subsidiary offering innovative solutions that leverage digital technologies to drive growth for today's media, publishing and subscription-based companies.

In addition to serving EquiSoft's media and publishing client base, Inovva will seek out new markets by enhancing its product offering. The Montreal-based company will maintain EquiSoft's high standards of quality service as it positions itself for future growth in the software‑based business solutions market.

Inovva boasts highly skilled experts

Inovva clients will benefit from the expertise of several high-profile professionals, including EquiSoft founder and CEO Luis Romero, and Brinda Luckoo, EquiSoft's former Executive VP for Media Services, now Inovva's President. Other executive team members include John Milne, Vice-president, Media Services, Martin Boucher, Director of Accounts and Operations, and David Ferland, Director of IT and Software Development.

"We have assembled an outstanding team of industry experts under the Inovva brand, says Equisoft CEO Luis Romero. This move is designed to strengthen our offering with new services and fully dedicated resources focused on improving operational efficiencies and growing revenue for our clientele, whether they use print, web or mobile formats."

New acquisition supports expanded offering and growth opportunities

The recent acquisition of Publish2Profit.com, based in Calgary, is part of Inovva's strategy to expand its product line, pursue new business opportunities and gain market share in North America. Publish2Profit products are complementary to Inovva's offering, and include P2P, featuring modules to manage advertising sales and track newsstand sales.

P2P will be offered alongside Inovva flagship products PublisherElements, an advanced audience-management suite for media and publishing professionals, and RoyaltyElements, a sophisticated tool for managing rights and royalties in the music, publishing and audiovisual industries.

"Every element of our product line-up has great brand value in the marketplace, says Inovva President Brinda Luckoo. That combined with our in-depth knowledge of the publishing and rights industries, and our extensive experience with digital technology will provide clients with key benefits, including comprehensive solutions that meet their specific needs."

Inovva poised to help clients meet tomorrow's challenges

With new technologies creating new rules, companies face increasingly complex challenges to drive engagement across multiple channels. Inovva is well positioned to help media, publishing and subscription-based organizations seize opportunities and develop new revenue streams.

"Our new offering enables us to add value at different points in the audience engagement process, says Luckoo. Also, it allows us to remain competitive, as we continue to invest in software technology to secure our growth and better meet the future needs of our clientele. We have never been in a better position to help clients rethink their business and prosper."

Inovva will ensure seamless service continuity to Publish2Profit clients under the Inovva banner. In addition, Inovva will continue to provide specialized services and expertise to EquiSoft's current media and publishing clients, which include Re:Sound, MROC, Ricardo MEDIA, Annex Business Media, as well as some 150 other magazines in North America.

About EquiSoft

Founded in 1994, EquiSoft is a global provider of digital business solutions for the insurance and wealth management industries. In 2017, the company created Inovva to tap new markets and further develop its Media & Publishing division. EquiSoft has a growing team of some 250 professionals operating in Canada, the United States, Latin America, South Africa and India.

For more information about Inovva, please visit www.inovva.com.

SOURCE EquiSoft