CHICAGO, Sept. 17, 2015 /PRNewswire/ -- Equitance™, the holistic Japanese skincare line backed with more than 18 years of scientific brightening research, announces the brightening effectiveness of its entire skincare regimen through an in-depth clinical study. The 5-step Equitance Skincare regimen was tested on three (3) ethnicities: Caucasian (37), African American (39), and Asian (35) women residing in the United States, and the results showed that the regimen is highly effective in improving the appearance of dark spots and skin brightness.
The study was done during a 4 month period and included 111 women exhibiting mild to severe hyperpigmentation, such as melasma and age spots. The subjects used the Equitance Brightening Foaming Cleanser, Equitance Toning Lotion, Equitance Brightening Serum & Spot Corrector and Equitance Hydrating Brightening Cream twice daily; Equitance Sunscreen Broad Spectrum SPF 36 was also included for morning use only.
Through this clinical study, Equitance is able to confirm the following results:
In Caucasian participants: 97% of participants reported an improvement in the appearance of dark spots by a Dermatologist after 2 months of use. Board Certified Dermatologist, Dr. Whitney Bowe, strongly supports the results of this study saying "I was deeply impressed by the clinical trial results. This product line clearly lives up to its claims. The Equitance product line has been shown to brighten even the most challenging dark spots that I see in clinical practice. The results are remarkable. So many women with fair skin come to me complaining of the brown spots or uneven pigment in their skin."
In African American participants, 100% of participants reported an improvement in the appearance of dark spots by a Dermatologist after 2 months of use. Board Certified Dermatologist, Dr. Jeanine Downie explains, "My skin-of-color patients come to me and frequently complain about uneven skin tone. I would say this, as well as fine lines and wrinkles, are two of the chief concerns of skin-of-color patients. They want their skin tone even, they want their skin tone brightened ---and they want this now." She continued, "Due to this, I think that the Equitance line will be a winner with patients that are interested in evening out their skin tone and brightening their skin. They will also benefit from the SPF 36 broad-spectrum protection sunblock – as that should be used every day with reapplication."
In Asian participants, 94% of participants reported an improvement in the appearance of dark spots by a Dermatologist after 2 months of use. Board Certified Dermatologist, Dr. Annie Chiu also explains that Asian skin is particularly difficult to gain overall brighter skin tone or reduce the appearance of hyperpigmentation because, "Asian skin is notoriously easily inflamed and other 'brightening' ingredients on the market, such as hydroquinone and retinoids, can be irritating on Asian skin which can lead to hyperpigmentation, and worsening of skin tone." She continued, "Equitance provides a simple regimen which brightens the skin with non-irritating ingredients such as linoleic acid. This regimen is designed not to just brighten, but supporting products such as the gentle exfoliating cleanser and the non-greasy cream, boost the overall health of the skin. This clinical study shows that consistent use of a regimen can result in clinically significant improvements in the appearance of hyperpigmentation."
Dr. Whitney Bowe, Dr. Jeanine Downie and Dr. Annie Chiu, Board Certified Dermatologists, all recommend the 5-step Equitance Skincare regimen as proven skin brightening products.
"There are very few clinical studies for 'brightening' skincare products that specifically focus on different ethnicity groups, and Equitance wanted to truly put our 5-step regimen to the test during this study," said Mr. Jon Schwerman, Senior Manager, E-Commerce Marketing of Sunstar Americas, Inc. "Our findings demonstrate that 5-step Equitance regimen provides significant improvement in the appearance of dark spots, works for various skin types and the results are validated by Dermatologists," Mr. Schwerman continued. "We believe the results of this important clinical study will help to inform consumers about new opportunities in their skincare brightening efforts," Mr. Schwerman added.
Dark spots and hyperpigmentation are universal issues that affect all skin types – no skin type is immune to dark spots. By evening out the tone of the skin, and brightening the appearance of dark spots, skin appears dramatically more healthy and radiant. These clinical results show that by using Equitance Skincare regimen every day, you will see a significant improvement in the quality of your skin. The skin tone evens out, the texture becomes smooth and the skin regains its healthy glow.
Equitance skincare regimen Equitance Skincare regimen focuses on 5 steps: 1) Cleanse (Brightening Foaming Cleanser), 2) Enhance (Brightening Toning Lotion), 3) Brighten (Brightening Serum + Spot Corrector), 4) Moisturize (Hydrating Brightening Cream) and 5) Protect (Sunscreen Broad Spectrum SPF 36). With a unique addition of the Equitance Skin Radiance Dietary Supplement, Equitance stands by a holistic approach to overall health and promotes beauty from within. Equitance offers a complimentary Regimen Sample Set, which includes trial sizes of all 5 products for any order over $75.
About Equitance In Japan, clear, bright and luminous skin has been prized for centuries. Japanese women take a more holistic approach called "Bihada," building on the Japanese belief that beautiful skin comes from skincare and the way a woman simply cares for herself – from what she eats and how she treats her body to how she cares for her skin. Founded in Japan, Equitance, a unique Sunstar brand, captures the essence of this approach with an integrated skin care line that was 18 years in the making. Sunstar was founded in Japan in 1932 and has established a global headquarters organization in Switzerland that serves Oral Care and Health & Beauty professionals and consumers in 90 countries around the world.
Equitance products are available for purchase on Equitance-US.com where you can find information about the brand's approach to beauty, including historical facts from Japanese heritage and culture. Also, become a fan of Equitance on Facebook, follow Equitance on Twitter @equitanceUSA, and Google+ Equitance USA for tips on discovering your path to inner health and radiant beauty using an alternative beauty regimen.