COLOGNE, Germany, March 8, 2011 /PRNewswire/ -- Globalpark (http://www.globalpark.com/), a leading provider of panel community and survey software, has been selected by ERGO Insurance Group to power their new customer feedback portal across Germany. The deal exemplifies the increasing commitment to giving consumers a voice in shaping the products and services they use.
ERGO is one of the leading insurance groups in Germany and Europe, providing insurance and services to over 40 million customers worldwide. As part of a rebranding initiative ERGO made a commitment to customers to be an open and service-oriented organization. The customer feedback portal delivers on this promise, and launches this spring to engage a large number of customers in evaluating new products, tariffs and communications. Globalpark will provide feedback management technology and services to ensure ERGO customers have a way to express their thoughts and contribute ideas through a number of methods and channels. The platform is meant to become one of the biggest customer feedback portals in the German financial sector.
Hans Fabry, Director Marketing and Project Manager for feedback projects at ERGO says, "Feedback really does count at ERGO. We are confident that Globalpark is the best technology and service partner to help us engage our customers in active dialogue, and infuse these insights into improving customer relationships and service levels."
Dr. Lorenz Graf, CEO at Globalpark, adds, "We are delighted to help ERGO get closer to their customers. This will be another great example of how organizations are engaging with their customers and giving them a voice."
Globalpark provides panel community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony, TNS and Warner Music. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria. For further information, please visit http://www.globalpark.com