Erik Hauser, Global Experiential Thought Leader, Signs on as SVP Global Brand Strategy at dio USA

NEW YORK, April 29, 2014 /PRNewswire/ -- dio has added the experiential marketing thought-leader Erik Hauser as SVP of Global Brand Strategy.  dio continues to add to its recent group of professional hires to build their elite, consumer-centric experience shop.  Hauser will assist in the strategic growth and development of the burgeoning agency as it compliments their existing OOH media business.

Hauser most recently was working on his EMF (http://www.experientialforum.com) property as well as running his consultancy epicenteRx.  Before that Hauser successfully served as ECD at HAVAS IMPACT.  Hauser is seen as a visionary in the experiential space because of his myriad of global efforts that span his 18-year career.  He will continue to cultivate his global, on-line property The Experiential Marketing Forum as well as keynote and teach at universities and corporations.  "I couldn't be happier to connect with such a passionate group of people that truly care about their craft. I look forward to winning and working on key accounts as we realize our vision of being the elite, experience shop." Hauser, who ran his industry-changing shop Swivel Media for the majority of his career wanted to find the perfect fit as a practitioner that had a similar vision to Swivel.  Hauser has developed experiential campaigns for brands that include Wells Fargo, Coke, YAHOO!, Bacardi, TIVO, and Oracle among many others.

A life-long proponent of experiential marketing methodology, Hauser has produced several groundbreaking programs that truly transform the way that consumers experience brands.

"It goes without saying that we're elated to have Erik Hauser join our expanding, agency team," said dio Founder CEO Regis Maher. "He's a world-class thinker and it positions dio to provide a full suite of experiential offerings to our new and existing clients."

About dio

dio is a newly formed, clever breed of media agnostic, consumer-centric experience ad shops.  dio transforms the way that consumers experience brands. dio's corporate sibling is Do It Outdoors, which is the nation's largest mobile media advertising company.  dio has offices in NYC, San Francisco, Pennsylvania, Arizona, Dallas, Chicago and Las Vegas. dio delivers meaningful experiences to their clients' intended audiences where and when they'll be most receptive. dio is a whole new breed of experience shop – dio appeals to the consumers' emotional rolodex's because key insights let them know that traditional, left-brain thinking leads to conclusions while emotional thinking leads to action.  dio is in the action business.  For more information call dio at 717-515-1557.  Direct all inquiries to mstotsky@diousa.com

MEDIA CONTACT: Kevin Quartz
717-413-7896; [email protected]

SOURCE dio