Erika Jayne Steps Into New Role As ShoeDazzle Muse

LOS ANGELES, Sept. 4, 2018 /PRNewswire/ -- ShoeDazzle, the fast fashion ecommerce platform under TechStyle Fashion Group, will officially debut its partnership with Real Housewives of Beverly Hills fan-favorite turned mogul, Erika Jayne this September. Fans will get to shop the TV personality's favorites this fall as she brings her iconic stage presence and charisma to the ShoeDazzle fashion-obsessed customer.  ShoeDazzle's commercial campaign, beginning air this fall, features Jayne and her smash single XXPEN$IVE.

"I've been looking for the perfect partner to help me invite my fans to step into my closet, and my collaboration with ShoeDazzle affords my fans the chance to do just that," Jayne said.

The curated collection will include her favorite styles from stilettos to slides to the brand's best-selling category - boots. Customers will get a feel for Erika's fashion sense with a new collection hitting each month. The partnership is set to run through 2019, and her curated collections won't be the end of it. As the Pretty Mess herself has teased on her social media channels, a design element, in a big way, will be coming into play in 2019. 

Erika noted, "Nothing is more electrifying than strutting around in shoes that make you feel confident and sexy – something I've always wanted to give to my fans and now have the opportunity to do so by collaborating with ShoeDazzle."

Fans can expect a winning combination of Jayne's luxe aesthetic and ShoeDazzle's accessible, affordable fashion. "At ShoeDazzle, we are all about giving our members access to the styles they crave at the prices they love, and our partnership with Erika Jayne is a seamless extension of what we aim to provide. Our shoes may look 'XXPEN$IVE' but they are surprisingly affordable for the quality," Brand President of ShoeDazzle Traci Inglis remarked.

ShoeDazzle is thrilled to be partnering with Erika Jayne and is excited to announce what's to come as the partnership evolves.

www.shoedazzle.com/erikajayne  

ABOUT ShoeDazzle® @shoedazzle
Founded in 2009, ShoeDazzle was the first monthly online fashion service to bring a personalized boutique experience to women everywhere. By offering the latest trends and expert styling advice—all at accessible prices—the site has become a top shopping destination, innovator, and leader in online fast fashion. Every month, the company debuts a new selection of exclusive and brand-name shoes, handbags and more, including a custom online showroom, curated to each woman's individual style preferences. ShoeDazzle's VIP Membership program features members-only pricing, free shipping on items over $39, exclusive deals, and special previews. ShoeDazzle merged with JustFab Inc., later renamed to TechStyle Fashion Group, in 2013 to create the world's largest online fashion subscription service.

SOURCE ShoeDazzle

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