BOREHAMWOOD, England, April 18, 2011 /PRNewswire/ -- Ernest Jones has launched a Facebook page allowing the high street jewellery brand to create a more interactive and personal relationship with its customers. By offering exclusive Facebook competitions and up to the minute trend stories that are not on the current website, Ernest Jones is allowing consumers into an exclusive group. In return Ernest Jones will incentivise consumers with competitions to share their comments and ultimately improve the relationship between retailer and consumer.
The current Ernest Jones retail website features seasonal promotions such as Valentine's Day and Mother's Day where hero lines and offers are promoted. The jewellery retailer also features an extensive list of luxury watch brands, an online brochure plus buyer's guides and news pages.
On the Ernest Jones Facebook page the brand will be showcasing exclusive features that will not be available on the main retail website. Since launching Facebook in November it has included a daily gift guide and a behind the scenes feature at the current wedding brochure photo shoot. Creating interesting and inspiring editorial features invites the consumer to be part of that world.
The Facebook page is intended to keep customers up to date with brand developments, and will also allow them to communicate with Ernest Jones if they wish to enquire or share their own information and stories about jewellery or watches.
Ernest Jones is proposing to use Facebook like many other retailers as a platform to develop interactive customer relations.
The jewellery retailer is keen to utilise Facebook in a way that goes above and beyond the extra mile for customers. Future ventures could include the Diamond and Watch specialist offering style and technical advice on engagement rings, bracelets and watches from trained industry experts.
About Ernest Jones:
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website. Ernest Jones offers a wide range of leading brand watches and high quality jewellery. Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world's largest speciality retail jeweller.
Ernest Jones stocks some of the world's most prestigious watch brands, such as TAG Heuer, Gucci, Emporio Armani, Rado, Omega, Dreyfuss & Co and Longines and boasts the largest team of technically qualified of watchmakers of any jeweller in the UK. The Ernest Jones team has trained with some of the world's most prestigious watch houses and offer the highest standard of service to help keep customers' watches in top condition.
Copywriter E-Commerce Marketing
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SOURCE Ernest Jones