HOUSTON, Nov. 29, 2016 /PRNewswire/ -- In 2015, following a nationwide online poll of its customer database, eSigns renamed its annual Black Friday sale "Fuchsia Friday" to more properly communicate the appealing nature of this annual savings event. "Voters" were invited to suggest their chromatic preferences via email and, in a narrow race, Fuchsia Friday edged out Green Friday after weeks of active voting.
Now, brisk online sales over the Thanksgiving weekend seem to suggest that the Fuchsia Friday (formerly Black Friday) marketing magic had its desired effect.
The public's overwhelming response to the 2016 eSigns' Black Friday/Fuchsia Friday "buy one get one" sale has prompted the Houston-based online sign and banner company to extend its once a year "BOGO" savings through the last day of 2016.
eSigns CEO Roy Marsh says he's pleased with the brisk pace of Black Friday weekend sales, but not surprised.
"It doesn't get much better than two for the price of one," observes Marsh. "We offer great deals on great products every day of the year, but this BOGO deal on some of our most popular banners and signs is really special. I'm thrilled people are taking advantage of the savings."
Twenty-four hours a day, online buyers may select from six different products from the eSigns portfolio for buy one get one pricing. While some restrictions apply, customers can essentially "double their money" when purchasing vinyl banners, magnetic signs, yard signs, wall decals, adhesive vinyl signs, and perforated window film.
"The people have spoken," says Marsh. "Fuchsia is the new black and our BOGO is the best deal of the season."
eSigns.com founders Robert and Roy Marsh and their investment team acquired eSigns.com from a private owner in April of 2012 and immediately instituted their plan to fortify and upgrade this successful enterprise. Assembling a team of industry experts from a variety of professional disciplines, the Marsh brothers commenced operations with a "top to bottom" review of the company's structure, practices, policies and procedures. With an eye on optimizing the company's growth, the quality of its work, and the satisfaction of the eSigns.com customer, the team that the Marsh brothers assembled and empowered continues to implement improvements and streamline processes on a daily basis. Since its rebirth in 2012, eSigns.com has experienced dramatic growth without compromising the integrity of its product and service.
About Roy Marsh
Roy Marsh served as the company's CFO from its inception, prior to assuming duties as its CEO in the spring of 2016. As the company approaches its 5th year, Marsh leads a team of seasoned, multi-disciplined professionals in their management of sales, marketing, design, production and technical operations. See more about Roy Marshhere.