Monster Energy Partnership Expands to Include ESL Pro Tour CS:GO and StarCraft II, DreamHack, DOTA 2, and ESL Mobile
STOCKHOLM, NEW YORK, and COLOGNE, Germany, March 17, 2022 /PRNewswire/ -- ESL Gaming, the world's leading esports company, announced today a historic extension and expansion of its partnership with Monster Energy. The new, multi-year agreement is expanding to include more ESL Gaming products and marks the first time Monster Energy will support mobile gaming and esports. Watch video HERE.
ESL Gaming and Monster Energy Announce Historic Multi-Year Global Portfolio Partnership. Monster Energy Partnership Expands to Include ESL Pro Tour CS:GO and StarCraft II, DreamHack, DOTA 2, and ESL Mobile.
Monster Energy branding is featured above the LAN rows at a DreamHack festival where thousands of gamers play all weekend long.
Team Liquid’s Jacky “Stewie2k” Yip celebrates winning a round of Counter-Strike: Global Offensive at ESL Cologne 2019.
Eager gamers wait for Monster Energy to begin sampling in the expo area of DreamHack Leipzig 2020.
Gamers empty out fridges of free Monster Energy samples at DreamHack Winter 2019.
Jacky “Stewie2k” Yip pops off after winning ESL Cologne 2019 with Team Liquid. With this victory, Liquid became one of only three teams to earn the prestige of winning the $1 million Intel Grand Slam.
Monster Energy takes over the stage at IEM Katowice 2022 during the Counter-Strike: Global Offensive Quarterfinals.
"We are thrilled to continue our partnership with Monster Energy — their ongoing commitment makes them one of the largest supporters of the gaming and esports community," said ESL Gaming Co-CEO Craig Levine. "With ESL and DreamHack providing some of the biggest and best esports competitions and events in the world, our collaboration will continue to play a large role in fulfilling our vision of creating a world where anyone can be somebody."
Monster Energy has a long and rich history within gaming and esports as a crucial supporter and partner of DreamHack branded esports events and festivals since 2014.
"Our partnership with DreamHack, and now ESL Gaming, makes this one of the longest and most successful partnerships within the esports and gaming industry," said Monster Energy CMO Dan McHugh. "Just as we have grown many of our other major partnerships, so too will we continue to foster and grow top-tier esports tournaments, mobile esports, DreamHack festivals, and even retail partners. We look forward to growing our relationship even further with ESL Gaming and being a part of the future of esports and gaming lifestyle events across the globe."
The new partnership means Monster Energy will continue their support of the thriving esports landscape as a global partner within ESL Pro Tour CS:GO, including Intel Extreme Masters, the ESL Pro League, ESL Challenger, and more; as well as ESL Gaming's Dota 2 properties, ESL One and DreamLeague Dota 2 leagues and ESL Mobile.
In addition, Monster will continue as a global partner of the CS:GO Hub, an analytics platform that helps teams and players develop their skills by providing in-depth data from their competitive and matchmaking games.
ABOUT ESL GAMING ESL Gaming is the world's leading esports company. For more than two decades, we have been shaping the industry and leading esports and gaming innovation globally across the most popular video games, creating a comprehensive ecosystem with opportunities for players to go from zero to hero, and for fans to witness the best stories esports has to offer. Our portfolio consists of high-profile products such as the ESL Pro Tour, Intel® Extreme Masters, ESL Mobile, DreamHack Festivals, and many more, ranging from grassroots to global elite competitions. ESL Gaming is part of MTG, the leading international digital entertainment group.
ABOUT MONSTER ENERGY Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene. Monster Energy is a brand that believes in authenticity and is the core of what its sports, athletes, eSports athletes and musicians represent. More than a drink, it's the way of life lived by athletes, sports, bands, gamers, believers and fans. See more about Monster Energy including all of its drinks atwww.monsterenergy.com.
Monster Energy Contacts: Matthew Simpson, Sr. Director of Gaming and Esports [email protected]
Michael Stillwell, Sr. Marketing Manager, Gaming and Esports [email protected]
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