ESquared Hospitality Debuts Discounted Menu Prices For Loyalty Program Members
NEW YORK, Nov. 4, 2014 /PRNewswire/ -- ESquared Hospitality, the parent company of BLT Steak, BLT Prime, Casa Nonna, The Florentine, Horchata and more, announced today the launch of menus that reward its loyalty program members with discounted pricing on all food items. The menus debuted at a variety of ESquared Hospitality's restaurants on Monday, Nov. 3, including BLT Steak locations in New York City, White Plains, Washington, DC, Atlanta, Charlotte and Waikiki; BLT Prime restaurants in New York City and Miami; Casa Nonna, BLT Fish Shack and BLT Bar & Grill in New York City; and The Florentine in Chicago.
The company's loyalty rewards program, established in 2012 and boasting over 10,000 members, allows guests to earn points upon each restaurant visit, redeemable for unique rewards and experiences, and enjoy members-only benefits. For the first time, ESquared Hospitality will reward guests on-site at its restaurants with special pricing specifically designated for rewards members who present their loyalty cards while dining. Special pricing will be applicable to the entire party.
"Our loyalty members have been an indispensable part of our customer base," said Jimmy Haber, CEO of ESquared Hospitality. "We are thrilled to present these new menus with special pricing to them as a token of appreciation for their continued patronage."
Guests may join ESquared Hospitality's loyalty rewards program in person at all of the company's venues, enjoying 15 percent off their first visit as a cardholder, as well as online at www.E2Hospitality.com/loyalty-rewards.
About ESquared Hospitality
ESquared Hospitality is an international restaurant and hospitality group. Built on a commitment to "Exceeding Expectations" with extraordinary food and excellent customer service, ESquared Hospitality has grown into a diversified group of restaurant concepts, from the flagship BLT Steak New York which opened in 2004 to more than 28 restaurants on two continents. ESquared Hospitality properties include the BLT restaurants, comprised of BLT Steak in New York, NY (2004), Washington, DC (2006), San Juan, PR (2006), White Plains, NY (2007), Scottsdale, AZ (2008), Atlanta, GA (2009), Miami, FL (2009), Hong Kong (2009), Charlotte, NC (2009), Waikiki, HI (2009), Seoul, South Korea (2014), Las Vegas, NV (2014) and Tokyo, Japan (2014); BLT Burger in Las Vegas, NV (2008), Hong Kong (2009) and Taipei, Taiwan (2013); BLT Prime in New York, NY (2005) and at Trump National Doral Miami, FL (2014); and BLT Fish (2005), BLT Fish Shack (2005) and BLT Bar & Grill (2010) in New York, NY. In addition, ESquared Hospitality operates two Italian concepts: Casa Nonna in New York, NY (2011), which became the official pizza vendor of Madison Square Garden in 2013, and The Florentine in Chicago, IL (2010); as well as GO Burger Bar & Grill (2012) and Horchata De Nueva York (2014) in New York, NY. Visit ESquared Hospitality online at www.E2Hospitality.com, Facebook.com/ESquaredHospitality, Twitter @ESqHospitality or Instagram @ESquaredHospitality
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SOURCE ESquared Hospitality
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