ESR Unveils New Lineup Delivering Ultimate Protection for the iPhone 17 Series

Next-level cases, screen protectors, and AirPods cases designed to withstand everyday challenges

WILMINGTON, Del., Sept. 10, 2025 /PRNewswire/ -- ESR, a global leader in mobile accessories trusted by over 123 million customers worldwide, announces a comprehensive suite of protection-first accessories for the iPhone 17 series and AirPods Pro 3. The lineup is purpose-built for durability, performance, and versatility, providing all-around protection with cutting-edge features and refined style.

"ESR is committed to making tech easier, safer, and more enjoyable with products that seamlessly integrate into daily life," said Tim Wu, CEO of ESR. "Our new iPhone 17 ecosystem is our boldest expression of that mission, uniting unmatched protection, best-in-class charging speeds, smarter everyday-carry solutions, and user-friendly innovations trusted by millions worldwide."

Stash Stand Cases: All-Around Protection, Peak Performance for MagSafe

In response to the redesigned and more prominent camera module on Apple's latest iPhone 17 series, ESR is elevating the standard for protection. Its new cases deliver military-grade defense across the entire device—dual-layer camera protection, reinforced Air Guard corners, a built-in Camera Control cover, a 1.2 mm raised screen edge, and a 2.4 mm camera guard—providing ultimate toughness. Each case retains full usability, without adding bulk by integrating ESR's patented Stash Stand, which supports both portrait and landscape viewing while maintaining seamless MagSafe functionality.

• Cyber Tough Magnetic Case: Conquer every drop with a rugged case delivering ultimate protection. Its sturdy 3-layer construction is designed for unrivaled durability, delivering 7 times military-grade protection and withstanding drops of up to 23 feet. The super-strong 1,500 g magnetic force, more than double the strength of most Apple MagSafe cases, ensures a secure and reliable connection. Available in 5 colors on Amazon now.

• Classic Hybrid Magnetic Case: This ultra-slim clear case reveals the true colors while providing 3 times military-grade protection. With a variety of transparent colors to choose from, this 1.5 mm case celebrates the iPhone's iconic look while providing a sleek design. It incorporates a shock-absorbing structure, featuring camera protection, reinforced corners, and a Camera Control cover to safeguard against everyday drops. Available in 8 colors on Amazon now.

• Cloud Soft Magnetic Case: Soft, comfortable grip with durable, everyday protection. This case is crafted with a soft-touch liquid silicone exterior that delivers a uniquely gentle feel while maintaining strong durability. It provides 3 times military-grade drop protection from up to 11 feet, and a powerful 1,400 g magnetic force ensures a secure, reliable hold. Available in 5 colors on Amazon now.

UltraFit Screen Protector: Effortless Fit, Easy Protection

The UltraFit Screen Protector series continues to earn favor among users for its innovative two-step installation process, delivering flawless dust- and bubble-free protection. Building on its success of the iPhone 16 series, ESR now introduces a significant upgrade with enhanced durability for the latest iPhone, featuring a next-gen anti-reflective coating that results in improved brightness and more accurate color fidelity.

• ESR UltraFit Armorite® Pro Screen Protector: Ultra-tough screen protection with reduced glare and true-to-life colors. Crafted with premium Accessory Glass by Corning™, this screen protector offers exceptional impact protection with the ability to withstand a steel ball drop test from up to 8.2 feet — 10 times the impact absorption of generic screen protectors. With an anti-reflective coating, it cuts light reflection to 2.3% and improves optical transmittance to 94%, delivering brighter visuals, reduced glare, and more accurate colors. Available on Amazon now.

• ESR UltraFit Armorite® Screen Protector: Made with 9H hardness tempered glass for superior protection, it withstands a steel ball drop test from up to 5.7 feet, providing 7 times better impact absorption than conventional screen protectors. Featuring an anti-reflective coating to reduce glare without sacrificing color accuracy or touch sensitivity. Available on Amazon now.

For a lightweight option, the UltraFit Classic Screen Protector doubles the strength of generic screen protectors, defending against drops of up to 1.6 feet, while retaining the effortless installation and advanced bubble- and dust-resistance of the Armorite series.

Next-Gen AirPods Protection: Magic Lock, Effortless MagSafe

As AirPods serve as an essential electronic companion for users on the go, ESR is extending its comprehensive cases to Apple's newly launched AirPods Pro 3, with a powerful magnetic lock system that effectively shields earbuds from everyday drops and impacts. The robust protection fully retains its MagSafe functionality, delivering 260 g of magnetic strength—136% stronger than the original AirPods case, ensuring seamless compatibility with a wide range of charging accessories, including wireless charging stands, Apple Watch chargers, and MagSafe power banks.

• ESR Cyber FlickLock™ Magnetic Case: Ultimate drop protection that keeps AirPods safe on every adventure. Featuring powerful magnets with an internal latching mechanism and robust defense structure, this case provides secure closure and ultimate drop protection. Its superior impact resistance makes it an ideal choice for outdoor enthusiasts, safeguarding AirPods against drops. Available in 7 colors on Amazon now.

• ESR Orbit Hybrid Magnetic Case: Magnetic locking meets vibrant design for AirPods protection with personality. With a wide selection of colors and a stylish design, this case makes it easy for users to express their personal style or quickly spot it in a bag or backpack. Built around an ultra-strong magnetic locking system with 1,100 g of magnetic force, it also ensures a secure and reliable hold every time. Available in 9 colors on Amazon now.

See What's Next: ESR Innovation Meetup

Join us at our upcoming meetup to experience iPhone 17 accessories first-hand—a perfect opportunity to discover more about ESR. To arrange meetups or request media inquiries, reach out to [email protected].

• Location: Manhattan, New York
• Time: Sept 18, 6:00 p.m.–9:00 p.m. EST

Availability

The full press kit can be found here. For more information, visit ESR's official website or Amazon store to explore the full range of accessories and innovative chargers for the iPhone 17 series.

About ESR: Trusted for 16 Years

Founded in 2009, ESR is a global tech brand trusted by over 123 million customers worldwide. We design tech accessories for smart devices to enhance everyday tech experiences. We're on a mission to make tech easier to use—developing products that seamlessly integrate into daily life, helping people live with greater ease and efficiency.

SOURCE ESR Media