Essato&Co Launches a New Vision for Medicalwear Where Function Meets Personal Style
NEW YORK, Sept. 15, 2026 /PRNewswire/ -- Essato&Co, a new medical wear brand designed for practitioners who are anything but uniform, has officially launched with a curated collection that brings together high function and great style. Built on the belief that People Aren't Uniform, Essato&Co is rethinking professional apparel for modern healthcare, creating thoughtfully designed pieces engineered for the demands of the workday without compromising on fit, performance, or personal expression.
"We have built a system of dress for the most demanding work there is, and the work that matters most. Healthcare no longer happens in one type of room. It happens on rounds and in clinics, in private practice and aesthetic suites, in exam rooms and consult rooms and everywhere in between. Essato&Co is built for that range, and for the practitioners who move through it. A uniform says they're all the same. We built Essato&Co because they aren't. People aren't uniform," said CEO Jami Pinto & COO Lesley Pattison of Essato&Co."
Crafted from PerformaCREPE, a carefully selected woven crepe with high-twist construction, each piece is designed to deliver a balance of drape, durability, and performance. Extensive lab testing for colorfastness, durability, and recovery—combined with practitioner wear testing across environments, body types, and real working conditions—ensures every detail is intentional. From engineered fit and ergonomic pocketing to considered construction, every style is created to solve a need, improve the experience of getting dressed for work, and earn its place in the collection.
More than just a uniform, Essato&Co creates professional apparel designed to reflect the people who wear it. The brand recognizes that practitioners bring personality, precision, and discernment to their work—and believes their apparel should do the same.
Built around a Collector mindset, Essato&Co encourages practitioners to curate a wardrobe over time rather than replace it seasonally. Collection 01 is designed around timeless, versatile pieces that work together, allowing wearers to build a professional wardrobe that feels elevated, personal, and considered.
Essato&Co is now available on EssatoandCo.com, with styles offered in sizes XS–3XL and retailing from $54 - $72.
About Essato&Co:
Essato&Co is curated medical wear designed for practitioners who are anything but uniform. Created to rethink what medical wear can be, the brand brings together high function and great style through engineered fit, thoughtful fabrics, and considered design. Each piece is part of a complete system of dress, designed to work together and evolve with the people who wear it. With a focus on performance, craftsmanship, and enduring style, Essato&Co brings a new perspective to professional apparel for healthcare.
Liza Webster I [email protected]
SOURCE Essato & Co
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