Essentia Water Selects Periscope As Creative Agency Of Record
New partnership will drive marketing strategies and creative ideas for this disruptor's momentum in the premium bottled water category
MINNEAPOLIS, March 22, 2017 /PRNewswire/ -- Periscope, one of the largest independent creative agencies in the nation, has been named creative agency of record for Essentia Water, the leading ionized alkaline water brand in the United States. The selection follows a competitive agency review managed by Alison Fowler of Promontory Brands, LLC.
"Essentia pioneered ionized alkaline water with its proprietary manufacturing process. It is truly a unique product, and in a recent clinical study, Essentia was shown to be better at rehydrating than a leading bottled water brand" said Karyn Abrahamson, Vice President of Marketing & Brand Innovation at Essentia Water 1 "We have gained momentum over the past few years but we are focused on the future, which is why we have been looking for the right strategic partner to handle all our needs. Our search ended with Periscope, due to to their track record of transforming businesses and their extensive experience in CPG, digital and media."
As the creative AOR, Periscope will execute on the vision of the brand and lead marketing strategies across all communications channels, including advertising, digital, social, paid search and retail. Efforts will build on Essentia's strengths, including its position as the leading premium bottled water in natural retailers2 to continue the transformation of the brand into a leading player in the premium water category. At the end of 2016 Essentia was available at over 35,000 locations across the USA and passed $50M in retail measured sales3 for the first time.
"We couldn't be more excited to partner with Essentia Water to propel their leadership position and maintain their momentum," adds Liz Ross, CEO of Periscope. "Essentia has an impressive history and we are thrilled to work with this disruptor who is poised for even more growth."
Founded in 1998, Essentia Water is a premium ionized alkaline water with a pH of 9.5 or higher that features a clean and smooth taste.
About Periscope
Periscope is one of the largest independent creative agencies in the nation and offers a full spectrum of marketing services to a wide range of acclaimed brands, including Arctic Cat, Autotrader, BASF, Best Buy, Bridgestone, Cox Communications, ExxonMobil, Great Clips, Kelley Blue Book, Petco, Target, Toro, Trolli, UnitedHealth Group, Walgreens, Welch's and more. Learn more at www.periscope.com.
About Essentia Water LLC
Headquartered in Bothell, Washington, Essentia Water LLC launched its rehydrating, ionized, alkaline water in 1998. The first ionized, alkaline bottled water offered in the United States, Essentia is the No. 1 alkaline water brand and the No. 1 selling bottled water in the natural channel.2 Essentia is Hydration Perfected®, created using a proprietary ionization process that results in an alkaline water that is significantly more rehydrating than the leading bottled water.1 Essentia is proud to be listed in the Physician's Desk Reference – a first for a bottled water brand. To learn more about Essentia, please visit www.essentiawater.com or connect with Essentia on Facebook, Twitter or Instagram.
1 Weidman J, Holsworth RE, Brossman B, Cho DJ, St.Cyr J, Fridman G. Effect of Electrolyzed High-pH Alkaline Water on Blood Viscosity in Healthy Adults. J Int Soc Sports Nutr. 2016;13:45.
2 SPINS–$ Sales 52 Weeks Ending 12/25/2016
3 IRI/SPINS $ Sales L52 Weeks Ending 12/25/2016
CONTACT INFORMATION
Kelsey Soby
763-226-9400
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SOURCE Periscope
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