Esses Bazaar ATX returns to Austin, Texas ahead of the race weekend in partnership with Visa and Cash App

AUSTIN, Texas, Oct. 20, 2026 /PRNewswire/ -- Esses will join together with Visa and Cash App to host its second annual Esses Bazaar ATX, a celebration of motorsport and the culture of Austin with a nod to the city's Latin heritage.

It will be an unforgettable evening with unique local vendors, activations from supporting partners Airtasker and Azyr Specs, an appearance from the Visa Cash App Racing Bulls Formula One Team (VCARB) showcar, and live music and LatinX programming with support from Mas Cultura, an empowerment platform for Latino communities in Austin. Featured performances will include Selena Quintanilla cover band Bidi Bidi Banda, local DJ Helios, emerging Mexicano artist Compa AK, and Bombón Collective member All Day Ray.

"Esses is so excited to be returning to Austin for the second year in a row for Esses Bazaar in partnership with Visa and Cash App. Esses Bazaar was a cultural moment during the Grand Prix last year, and we look forward to building on that platform this year, celebrating the local community in Austin, LatinX culture, and the global nature of motorsport," says Ojus Jain, Founder of Esses Magazine.

In addition to the Esses Bazaar ATX, Esses has produced a Guide to Austin in partnership with Visa and Cash App to highlight the cultures that make Austin unique. With specific focus on the Latin communities in the city, the Guide to Austin traces this influence through the restaurants, shops, bars, music venues, and other small businesses that give Austin its character. Esses Bazaar ATX and the Guide to Austin are built to celebrate the diverse and proudly weird Texas capital.

Esses Bazaar ATX will also host VCARB's Garage Sessions, the team's culture and music series. Starting at 7:00PM, a line up of country artists will take the stage, putting music and community at the center of the race weekend. Visa Cash App Racing Bulls driver Liam Lawson will also headline the event, performing live alongside his former childhood bandmates, including his brother and two close friends.

Austin locals, motorsport fans, attendees of the USGP, and anyone interested in joining Esses, Visa, and Cash App can find more information and RSVP for The Esses Bazaar ATX at this link.

Event Information:

Esses Bazaar ATX in partnership with Visa and Cash App

When: October 22nd, 2026, 3:00PM CT 

Where: Inn Cahoots, 1221 E 6th St, Austin, TX 78702

RSVP: https://esses.com/events/esses-bazaar-atx

About Esses

Esses is a media platform for the people and culture of grand prix racing. Through creative design and an obsessive attention to detail, we are building a community of readers who love racing, on and off the track. Read more and subscribe at esses.com.

About Visa Cash App Racing Bulls Formula One^™ Team

Visa Cash App Racing Bulls has been one of the sport's most consistent competitors since 2006. VCARB is one of two Red Bull-owned Formula One teams, serving as the talent incubator and launch pad for young drivers who have gone on to win races and World Championships in Formula One and beyond. Powered by Red Bull Ford Powertrains, the team is based both in Faenza, Italy and Milton Keynes, United Kingdom. VCARB also competes in the all-female F1 Academy series, extending its long-standing commitment to developing the next generation of racing talent.

Off track, VCARB is the team for a new generation of fans, democratising the world of F1 and giving people wiiings through its Creator Platform and wider fan initiatives. The team not only creates champions, it champions creativity.

SOURCE Esses Magazine