ETA Launches Payments Start-Up Competition

$25,000 E-Pay Innovation Award to be awarded at TRANSACT 16

Mar 02, 2016, 10:35 ET from ETA

WASHINGTON, March 2, 2016 /PRNewswire-USNewswire/ -- The Electronic Transactions Association (ETA), the global trade association representing the payments technology world, today announced the TRANSACT 16 Payments Pitch-Off, a shark tank-style competition that will take place live on the TRANSACT show floor on Wednesday, April 20. Sponsored by Intuit, the competition will award $25,000 to the start-up company demonstrating the best payments innovation. TRANSACT 16, the premier annual event in payments technology, is April 19-21 at the Mandalay Bay Resort and Casino in Las Vegas, NV. Registration is open now at

"TRANSACT is the most important annual event for payments innovation, and more payments business gets done here than any other place in the world," said Jason Oxman, ETA CEO. "ETA is thrilled to showcase innovative payments start-ups at TRANSACT 16, where thousands of payments industry executives will be looking for the next big thing."

Payments Pitch-Off competitors must demonstrate innovation, clarity of vision, and market opportunity. The top 10 applicants, as selected by a leading group of VC judges, will be invited to Las Vegas to demonstrate their innovation live on the TRANSACT 16 show floor. One inspiring winner will be selected as the E-Pay Innovation Award winner, receiving $25,000 to launch their game-changing solution. Recent winners include Cyclos in 2014 and eThor in 2015. Interested companies can apply here.

Additional TRANSACT 16 highlights include: the 55,000-foot exhibit floor with specialized areas spotlighting mobile technology, security technology in payments, and the "the next big thing"; updates on the latest regulatory issues impacting and influencing payments technology; the best insights on start-up successes, VC and acquisitions; educational offerings such as ETAU courses available on-site; and high-level breakouts delivered by industry visionaries with the most up-to-date, actionable payments technology intelligence.

TRANSACT 16 is the single biggest event tailored to the evolving needs of the payments ecosystem. TRANSACT 16 is where business gets done, payments titans meet current and future business partners, venture capital invests in what's next, growing companies build influence, and companies of all sizes launch new products.

For media inquiries, contact Meghan Cieslak at 202-677-7406 or  

For information on ETA membership and events, please contact Del Baker Robertson, 202-677-7404 or

About ETA
The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies.