PARIS, October 2, 2017 /PRNewswire/ --
The 10th Etam Live show was held in the spectacular setting of the Ecole des Beaux arts in Paris. A tour de force beautifully showcasing the sexy "made in France" style to which the century-old brand holds the secret. All of Etam's hallmarks - effortless elegance, daring and sexiness - seamlessly combined for an electrifying evening.
To view the Multimedia News Release, please click:
An event closely followed on social media
Top Snapchat story until the next morning. The Instagram figures are already impressive with 1.8 million people reached via the brand's posts on its account and over 100,000 views of the Live content.
On the runway
Over 80 joyful and sparkling models, including top French models Camille Rowe and Constance Jablonski, walked the runway in time to a cosmopolitan, buzzworthy line-up:
NTM (Ma benz and Seine Saint Denis Style) Joey Starr and Kool Shen reunited for the occasion, Gabriel-Kane (Lie to me) for his first live performance, La femme (Sur la Planche), the French group that exports its electro psychedelic world around the globe, Charli XCX (Boys) and Anne-Marie (Ciao Adios), both topping the charts with tens of millions of views on YouTube.
Lara Stone, Emily Ratajkowski, Jordan Barett, Laurent Milchior, Estelle Lefébure, Isabelle Adjani, Guillaume Canet, Doria Tillier, Gilles Lellouche, Ophélie Meunier, Audrey Pulvar, Jeanne Damas, Paula Echevarria, Sarah Lavoine, Laury Thilleman, Caroline Receveur, Alain-Fabien Delon, Pierre et Rachel Milchior, Christian Courtin-Clarins, Jean-Charles de Castelbajac, Jacques-Antoine Granjon, Antoine Gallet, Sylvie Tellier… Not forgetting master of ceremonies Nikos Aliagas.
Five portraits to showcase the Brand's style, fashion and know-how : Sexy Amazon, Vintage Festival, Delicious Asia, Sporty girl and Queen of Pop