OKLAHOMA CITY, Aug. 24, 2017 /PRNewswire/ -- Exchange Traded Concepts, LLC (ETC), the Oklahoma City-based provider and global leader of white-label exchange-traded funds (ETFs), today announced the appointment of Mike Cronan as President of ETC Marketing Services. In his new role, Mr. Cronan will lead our ETF Marketing program for current and future ETC clients focused on building a customized multi-channel marketing plan, distribution strategy and product positioning. Mr. Cronan reports directly to J. Garrett Stevens, ETC's CEO.
Mr. Cronan joins ETC from Station-Hill Growth Consulting, where he was the President. Two of his clients had experienced explosive growth this year, ROBO Global, the robotics ETF (ROBO) has grown from $130 million in AUM to over $1 billion in AUM. EMQQ has grown from $35 million in AUM to over $238 million in AUM as of August 4th 2017.
"We have continued to expand our client support team as inquiries have increased and our pipeline of new clients has grown. This initiative was driven by our client's desire for a robust and comprehensive marketing solution," said J. Garrett Stevens, CEO of Exchange Traded Concepts. "Mike brings tremendous experience to the executive team and introduces a new capability to the firm in helping design and manage growth marketing and sales programs. By utilizing our existing partnerships to provide us with an outbound sales capability, and business intelligence databases, we are well-positioned to help our new and existing clients grow their assets."
"I am thrilled to bring my skills and experience to ETC's impressive team. I was in a unique position to evaluate all ETF providers in the industry, and truly see something special happening at Exchange Traded Concepts. I look forward to being a part of the exciting work going on at ETC and aiding in the firm's future growth as we strengthen our position in the ETF marketplace and continue to bring innovative products to the market," Mr. Cronan noted.
Prior to launching SHGC, Mr. Cronan headed up the ETF Data and Education Sales and Marketing for ETF.com, starting with Index Universe. Mr. Cronan held positions with The Financial Times of London and started with the division, Money-Media. He was the SVP of Sales for Ignites, Fundfire and Board IQ doubling revenue in a few years and then was promoted within the FT to become the Head of Sales and Marketing at Medley Global Advisors. Mr. Cronan is an avid runner, skier and hiker. He is a graduate from Rochester Institute of Technology.
About Exchange Traded Concepts (ETC)
Exchange Traded Concepts is the leading investment advisor with a turnkey ETP platform that provides time sensitive and cost-effective methods to bring an exchange-traded fund to market. Seasoned ETF professionals have the experience plus the industry expertise required to navigate the complexities of launching, marketing, distributing and managing an ETF. ETC provides firms with the guidance necessary to maintain full regulatory compliance. With 20 funds and more than $3.5 billion in AUM, ETC is the recognized leader in helping firms develop intelligent investment solutions within the ETF universe for all types of asset classes.
ETC Marketing Services
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Carefully consider the Fund's investment objectives, risk factors, charges and expenses before investing. This and additional information can be found on the Funds' full or summary prospectus, which may be obtained at www.roboglobaletfs.com. Read the prospectus carefully before investing.
Exchange Traded Concepts, LLC serves as the investment advisor, and Vident Investment Advisory, LLC serves as a sub advisor to the ROBO Global Robotics & Automation ETF. Exchange Traded Concepts, LLC serves as the investment advisor, and Penserra Capital Management LLC serves as a sub advisor to the Emerging Markets Internet & Ecommerce ETF. The Funds are distributed by SEI Investments Distribution Co. (SIDCO), which is not affiliated with Exchange Traded Concepts, LLC or any of its affiliates.
SOURCE Exchange Traded Concepts, LLC