ETwater Offers the Gift of Water Conservation in Cyber Monday Special

For every shopper who purchases the Smartest Sprinkler Service on Cyber Monday, ETwater will donate a one-year annual subscription to a friend or family member

Nov 18, 2015, 08:00 ET from ETwater

NOVATO, Calif., Nov. 18, 2015 /PRNewswire/ -- ETwater, the leader in conservation and sustainability services, is going against the grain of holiday consumerism with a bold demand: support water conservation on Cyber Monday, and the company will help a friend or family member save water too. For every shopper who subscribes to ETwater's Smartest Sprinkler Service at on Monday, November 30, ETwater will also activate a one-year subscription for a friend or family member designated by customers during the checkout process. The Smartest Sprinkler Service eliminates 50 to 70 percent of outdoor water waste while maintaining a healthy landscape by using modern technology systems to automatically create and adjust water schedules.

Water scarcity has become a global environmental challenge, and inefficient watering practices have exacerbated the problem. In the United States, for instance, the EPA estimates that outdoor water use accounts for up to 60 percent of household water consumption, and as much as 50 percent of that water is wasted by conventional sprinkler methods. To raise awareness of this issue, ETwater decided to counter the excesses of Cyber Monday with a green mission: give the gift of water conservation.

"Every year, we spend billions of dollars on gifts that soon end up in garages, closets, trash bins or land fills. Given the environmental issues at stake, we want shoppers to think about their sustainability footprint and give a gift that makes a true difference," said Lee Williams, COO at ETwater. "To extend the impact of our Smart Sprinkler Service, we're going to match each Cyber Monday purchase with one donated subscription. This is our way of thanking customers for choosing to give back to the environment and their community."

The Smartest Sprinkler Service allows customers to automatically optimize water use, prevent runoff, detect leaks and save money on any property. The service automatically controls landscape water schedules based on weather forecast, plant types, soil, watering history, local microclimate data and more. The system knows exactly how much water plants need, and it calculates the exact time to water them.

ETwater's Smartest Sprinkler Service includes a new or retrofit smart water controller device, 24/7 concierge service for landscape and programming needs, reliable wireless network connectivity (3G/4G LTE), and water flow control, monitoring and break detection. The service costs $35 per month and is available only at A household that spends $300 per month on outdoor water can potentially cut that bill to less than $100.

"We've learned the hard way that water is a scarce resource, yet so many people feel helpless against this massive environmental challenge. With the Smartest Sprinkler Service, we give people the ability to do the right thing without any guesswork or manual labor. Our Cyber Monday special is a chance for people to support their loved ones, and the environment, by drastically curbing water waste."

About ETwater
ETwater helps people understand their landscapes and save water. The cloud-based ETwater platform takes environmental data from multiple sources and provides intelligent, automated water sprinkler plans and schedules for our line of smart sprinkler controllers and services. In addition, with our solution you have real-time monitoring and management capability from any mobile or smart device. For more information, please visit

Photo -