NEW YORK, Dec. 23, 2010 /PRNewswire/ -- When PRWeek's list of 2011 awards finalists was announced a few days ago, Euro RSCG Worldwide PR found two nominees on the short list. This is just the latest awards-season recognition earned by the agency, which has been on a strong upturn since president Marian Salzman took over in August 2009. In this year's PR News awards, ERWW PR was second only to Weber Shandwick in number of category winners and finalists (five finalists, three of whom won), and the agency was named as finalist in six categories in the seventh annual Stevie Awards for Women in Business (with one win).
Salzman, a 20-plus-year veteran of marketing and public relations, is a finalist in PRWeek's prestigious PR Professional of the Year category. Since she took over the helm of ERWW PR, the agency has been transformed, making progress in leaps and bounds -- from winning major accounts and awards, to launching initiatives benefiting itself and the industry. In addition, Salzman continues to be an industry thought leader and has recently released her influential and news-making trends for next year, which provide an in-depth forecast of 11 macro trends, as well as ancillary microtrends grouped in such categories as social media, food, fashion, beauty and teens.
The Sisterhood, Euro RSCG PR's agency-within-an-agency that's by, for and about teen girls, is a finalist in the PR Innovation of the Year category. The initiative was born out of a study and white paper called "The Teenage Girl as Consumer and Communicator," and it has developed into a social media and intimate communications lab. More than a dozen girls in the U.S. and Europe regularly contribute to the blog (at forsistersbysisters.com).
"I am honored to be included on the short list for the PRWeek awards, and truly delighted that The Sisterhood is being considered for PR Innovation of the Year," said Salzman. "The work that my team does is nothing short of revolutionary -- we're tireless for our clients, and bring a passion that is unsurpassed. It's tremendously gratifying to receive recognition in these awards, which are some of the most prestigious in the industry. And this holiday season, we at ERWW PR are thrilled to honor our wounded warriors through our work with ReMind.org and Massachusetts General Hospital initiatives."
Salzman guides her team (occupying offices in three cities), leads account work, writes opinions pieces for outlets such as the Huffington Post, is a world-recognized trendspotter and is sought by media from The New York Times to "Good Morning America" for her insights on various aspects of our culture. She also serves as top communications officer for the Euro RSCG brand globally and as a member of its executive committee. By spearheading the launch of several blogs, a companywide Twitter initiative, and a groundbreaking and much-reported-on social media study and white paper, Salzman has been one of the driving forces behind the global Euro RSCG network jumping on the social media superhighway.
PRWeek says its awards are "the highest accolade[s] in the public relations industry, given each year to the best corporate, nonprofit, agency, and education teams, and the work that they produce. There are only 33 trophies awarded every year, and each one counts. A PRWeek Award is a unique symbol of achievement and leadership, and immediately sets the winner apart from all others." All at ERWW PR are excited -- to say the least -- that the work they are doing and their agency head have been included in such illustrious company.
About Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek's first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media's 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports, Transitions Optical and Yele Haiti. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).
Euro RSCG Worldwide PR
SOURCE Euro RSCG Worldwide PR