Euro RSCG Worldwide PR Named Agency of Record for Global Beauty Giant Coty Inc.

NEW YORK, Dec. 2, 2011 /PRNewswire/ -- Coty Inc., one of the world's leading global beauty companies, has named New York City–based agency Euro RSCG Worldwide PR (@erwwpr) the public relations agency of record for the company's corporate communications business.

@erwwpr's assignment will focus on strategic messaging for Coty, specifically media outreach and global message development. The selection of @erwwpr for Coty's corporate communications business will not affect Coty's existing relationships with other agencies working on brand-specific PR and marketing projects. @erwwpr's lead strategist, Karina Meckel, will serve as global account director for Coty.

With over 105 years of experience in beauty, Coty has built a unique portfolio of worldwide brands that have produced some of the strongest consumer franchises in history, especially in fragrance, color cosmetics, nail care and skin care. Just this month, Coty signed an agreement to launch Madonna's first fragrance. Winner of an Outstanding Achievement Award for Most Innovative Company of 2011 by Consumer Goods Technology (CGT) Group, Coty keeps meeting the increasingly sophisticated demands of consumers in a fast paced and ever changing global market.

"We are confident that Euro RSCG, an award-winning entrepreneurial PR firm, is the right fit for Coty," said Bernd Beetz, CEO, Coty Inc. "Coty has experienced tremendous growth over the past decade, and we believe that Euro RSCG is the ideal partner to bring Coty to a new level of brand recognition."

"Coty is one of the world's most respected beauty and fragrance companies. We are honored to have been chosen as their global communications partner," said Marian Salzman, CEO of @erwwpr. "We will leverage our global network and media connections, creativity and strategic thinking to develop smart messaging and broader awareness for Coty. We are especially excited that the assignment includes the integration of the company's charitable platform, DKMS, because we believe Coty's good works and innovations are symbiotic."

"As a company at the forefront of innovation in beauty, we are thrilled to find an agency that will help elevate Coty's corporate brand positioning," said Cysette Burset, Coty's Vice President of Corporate Public Relations.

About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we're the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we've seen 25 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford's Warriors in Pink (#welovecause). We're grounded in media, strategy, client service and community to ensure that we message in straight talk and real time. For more information: eurorscgpr.com.

About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty, who is credited with founding the modern fragrance industry.

Today Coty Inc. is a recognized leader in global beauty with annual net sales of over $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, Lancaster, Marc Jacobs, Nikos, philosophy, Roberto Cavalli, Sarah Jessica Parker, Truth or Dare by Madonna Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Elite Models, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.

Coty and Puig S.L. have a strategic partnership for the distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci, Paco Rabanne, Prada, Shakira and Valentino in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com.

1. Not available in North America

SOURCE Euro RSCG Worldwide PR