Euro RSCG Worldwide PR President Marian Salzman to Speak at London's Renowned TheStoneClub

NEW YORK, Feb. 22, 2011 /PRNewswire/ -- Marian Salzman, president of Euro RSCG Worldwide PR, North America, has been invited to speak at London's prestigious TheStoneClub on Feb. 23 to share her perspective on the "new male mystique."

Salzman, named one of the world's top five trendspotters, has over the past 15 years forecast concepts from companies making money on the Internet to the ideas we now know as corporate social responsibility and the Kindle, among many others.

In a profile in this month's Australian Financial Review BOSS, she said this about her interest in what's next: "It's easy to see the world and possible shifts in attitudes, beliefs, values, brand preferences and media choices through my own experiential lens. The trick is to live uncomfortably, whether it's [putting oneself in a radically different social setting] or immersing myself in ethnographic research that begins to mirror psychotherapy."

One of her most recent areas of research and observation is changing gender roles — both actual and perceived. "The shifts in gender roles today are happening because of a convergence of factors: We're living in an age that is acutely digital, we're more open about sex and pleasure, and we have lived through baby boomers' adulthood and various revolutions, including the raising of the glass ceiling and the leveling of many playing fields — plus we've just been through a recession in which men in particular suffered in many ways," said Salzman. "So the idea of wife in the kitchen, man in the office is foreign and archaic."

Below are a few of the trends Salzman will be discussing at TheStoneClub:

• Women Are Workplace Warriors. Forty years ago, women owned 5 percent of small businesses, now they own 30 percent; they're also primary or co-breadwinner for two-thirds of families. But does this "take no prisoners" gender switch at work come with a price?

• Mentrepreneurs. Men-centric sectors such as manufacturing are recovering, but more men will strike out on their own—to escape being chained to a desk and to take control of their future.

• Men vs. Women. If chivalry is dead, then women killed it. Thanks to a Beyonce generation of strong, independent women and digital detachment, women can no longer look forward to an open car door.

• Grey Divorce. Couples who are part of the pandemic of divorces for people over 50 might acknowledge a failure, but they're also looking for life, part two, and a fresh start.

About Euro RSCG Worldwide PR

Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of Adweek's first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media's 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Toyota Motorsports, Transitions Optical and Yele Haiti. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

SOURCE Euro RSCG Worldwide PR