Euro RSCG Worldwide PR Taps Marketing Innovator as Executive Vice President and Chief Marketing Officer

NEW YORK, April 29 /PRNewswire/ -- Marian Salzman, president of Euro RSCG Worldwide PR, North America, announced today that Stacy Mackler has been appointed executive vice president and chief marketing officer of the agency. The hiring of Mackler, an industry leader recognized for her successes in melding digital and traditional marketing approaches, is part of a noted momentum occurring at Euro RSCG PR since last summer.

As EVP and CMO of Euro RSCG Worldwide PR, North America, Mackler will oversee new business and organic growth. The agency is also concurrently launching two critical initiatives, which Mackler will oversee: the Center for Account Management Excellence and SoMe Central, a branded think tank to track social media trends for public relations professionals. Both initiatives are part of a reorientation at the agency toward farsighted thinking campaigns.

"Stacy has understood the power of digital-traditional hybrid approaches to marketing since they began," said Salzman, to whom Mackler will report. "The incredible thing is that she has continued to innovate throughout her career, creating new trends and revamping the communications approaches of global companies to tremendous effect."

Mackler has distinguished herself for her ability to refresh brands and bring companies' marketing strategies up to date. As vice president of global communications for Clinique, she successfully positioned the brand to the coveted and highly significant 18-to-24-year-old demographic -- worldwide -- through a series of online and offline initiatives while simultaneously maintaining the loyalty of Clinique's core customer. Additionally, by partnering with unexpected, relevant and influential companies and celebrities, Mackler extended Clinique's reach and presence, leading to alternative distribution channels as well as increased visibility and cachet for brand reinvigoration. She is also credited with relaunching the Cartier Love Collection with a campaign that garnered more than 150 million impressions. Recently, Mackler has created 360-degree strategies for FoodNetwork.com, Food2.com and Chefs Index.

"Joining Euro RSCG Worldwide PR marks a high point in my career," said Mackler. "Euro RSCG is putting the emphasis on the future and growing at an incredible pace, and the way they're approaching strategy is a huge differentiator from other agencies. The current senior staff is unparalleled. I enjoyed being an independent consultant recently, but I couldn't pass up the chance to join a talented, smart agency. I'm really looking forward to being a part of that."

Under Salzman's leadership, Euro RSCG Worldwide PR has been operating with a new agency model, including the creation of initiatives that not only inform the agency staff and current and potential clients but also generate news -- and trialogues, the conversations that occur among consumers, brands and their employees. In addition to this month's "U.S. Mind and Mood Report," a survey that Euro RSCG Worldwide PR co-commissioned to gauge the feelings of the country on various social and political issues, the agency has kicked off Newsengine, a dedicated media relations department that focuses on both digital and traditional media approaches; The Sisterhood, a teen-girl-focused agency within and agency that connects marketers with that misunderstood consumer demographic; and an overall spotlight on social media, including the Social Life and Social Media blog, based on a headline-winning survey and white paper of the same name. The rebooted and reinvisioned Euro RSCG PR has also added many new clients, including Yele Haiti and Purina.

Mackler's addition marks an affirmation of the agency's fresh direction over the past nine months. Particularly, her helming of the Center for Account Management Excellence and SoMe Central is a signal that the agency's recent strategy of using far-reaching thought leadership to serve as a wellspring of innovation -- as well as a way to attract clients seeking that kind of innovation -- will continue to be central to Euro RSCG Worldwide PR's new operating philosophy.

About Euro RSCG Worldwide PR

Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries. Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh. It is part of  Adweek's first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media's 2010 All-Star Network of the Year. The agency provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and health care to content creation and social media. Clients include Bayer Corp., Purina, sanofi-aventis, Sears and Kmart, Toyota Motorsports, Transitions Optical and Yele Haiti. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

SOURCE Euro RSCG Worldwide PR