Europe Direct Selling Report 2013

LONDON, June 25, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:

Europe Direct Selling Report 2013

http://www.reportbuyer.com/consumer_goods_retail/general_retailing/europe_direct_selling_report_2012.html

1.) Direct Sales in Europe continue growth despite economic turndown.

The recent "Europe Direct Selling Report 2013" by Hamburg-based secondary market research company yStats.com points out that Europe is the third largest region in the world in terms of the volume of direct sales. The three largest markets in Europe were among the top direct selling countries in the world: France, Germany and Russia each had sales of several billion EUR in 2013. While many countries in the region saw a decline in sales as a consequence of the economic turndown, overall direct selling revenues for the region increased by small one-digit percentage point.

Economic troubles in Europe affected the direct selling market in two ways: sales decreased in selected countries in 2012, such as Italy and Portugal, but the number of direct selling representatives grew as more people seek a source of additional or even primary income.

Cosmetics and personal care items lead direct sales in Europe
The leading product category for direct sales in Europe is cosmetics and personal care items, with a share of over a third on total sales, followed by wellness products. In some countries, such as Sweden, wellness is ahead, while in other, for example Ukraine and Turkey, beauty products take up over two thirds of the market.

The best performing direct selling company in 2012 globally was Amway, with one-digit growth in global sales. Avon and Herbalife took second and third places, with sales of both companies decreasing in 2012. The largest European direct selling company among worldwide leaders in 2012 was Germany-based Vorwerk. Also in the top 10 global companies was Oriflame, registered in Luxemburg. Along with Avon, Oriflame has taken strong positions in several European markets, especially in Eastern Europe. A Russian company made its way to the top 50 global direct selling companies in 2012: Faberlic with EUR 257 million sales.

Direct Selling volume varied by sub-region throughout Europe
In Eastern Europe Russia showed a double-digit increase in direct selling revenues. New tax regulation for sole entrepreneurs is expected to negatively impact the industry, but more growth is foreseen from the rural areas, especially small villages, where the penetration of retail channels is not high. Similarly, in Poland further growth is expected to come from new customers in rural regions. In Turkey, where the sales are also on the upward trend, the dominating product category is beauty and personal care with over 80% share of the market.

In Central Europe, Germany has seen a one-digit increase in sales in 2012. The direct selling companies there were facing increased competition from other sales channels, especially E-Commerce. As a solution, some direct selling companies have opened online shops or have announced plans to do so.

In Western Europe, the French direct selling market has seen an increase in both sales and number of direct selling representatives. Meanwhile, in the UK more young people are joining the sales force in direct selling, bringing high technology affiliation with them. In both countries party plan sales gained increased importance as a direct selling method, reaching a double-digit share of total sales. In Italy the sales were down in 2012, though the number of sales representatives increased, but in H1 2013 the direct selling companies resumed growth.

In Scandinavia, direct sales were down by several percentage points in Sweden, while in Finland and Norway they grew, even at a double-digit pace in Norway. The highest selling categories in all three countries were wellness products and cosmetics and personal care.

2.) About our Reports

- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and Company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

3.) About yStats.com

yStats.com has been committed to researching up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.

1. MANAGEMENT SUMMARY

2. EUROPE: REGIONAL
•Direct Selling Market Trends, 2013
•Breakdown of Global Direct Selling Revenues, by Region, incl. Europe, 2012
•Breakdown of Global Direct Selling Revenues, by Countries, incl. 3 Top European Markets, in %, 2012
•Direct Selling Market Sales, in EUR billion, 2011 - 2012
•Breakdown of Direct Selling Revenues, by Product Categories, 2012
•Top 30 Countries by Direct Selling Revenues, in EUR million, 2012
•Top 30 Countries by Number of Direct Selling Representatives, in thousands, 2012

3. CENTRAL EUROPE

3.1. Germany (Top Country)
•Direct Selling Market Trends, 2013
•Direct Selling Market Sales, in EUR million, 2011 - 2012
•Direct Selling Market Sales, in EUR million, 2011 - 2017f
•Breakdown of Direct Selling Orders, by Type, in %, 2012
•Alternative Business Channels Used Parallel to Direct Selling, in % of Direct Selling Companies, 2012
•Number of Direct Selling Representatives, in thousands, 2011 – 2012
•Breakdown of Social Media Activities of Direct Selling Companies, in %, 2012

3.2. Austria
•Direct Selling Market Sales, in EUR million, 2011 – 2012
•Number of Direct Selling Representatives, in thousands, 2011 – 2012
•Top 3 Direct Selling Companies, by Market Share, in %, 2012

3.3. Switzerland
•Direct Selling Market Sales, in EUR million, 2011 – 2012
•Number of Direct Selling Representatives, in thousands, 2011 - 2012
•Top 3 Direct Selling Companies, by Market Share, in %, 2012

4. WESTERN EUROPE

4.1. France (Top Country)
•Direct Selling Market Trends, 2013
•Direct Selling Market Sales, in EUR million, 2011 – 2012
•Breakdown of Direct Selling Market Sales, by Activity Sector, in %, 2012
•Breakdown of Direct Selling Retail Sales by Sales Methods, in %, 2012 & 2011
•Number of Direct Selling Representatives, in thousands, 2011 - 2012

4.2. UK (Top Country)
•Direct Selling Market Trends, 2013
•Direct Selling Market Sales, in EUR million, 2010 – 2012
•Breakdown of Direct Selling Market Sales, by Product Segments, in %, 2012
•Breakdown of Direct Selling Retail Sales by Sales Methods, in %, 2011 & 2012

4.3. Italy
•Direct Selling Market Trends, 2013
•Direct Selling Retail Sales, in EUR million, 2011 – 2012
•Direct Selling Revenues of the DSA Members, in EUR million, H1 2012 & H1 2013
•Direct Selling Revenues of DSA Members, by Product Category, H1 2012 vs. H1 2013, and in % Year-on-Year Change

4.4. Portugal
•Leading Direct Selling Companies, by Market Share, in %, 2012

4.5. Spain
•Direct Selling Market Trends, 2013

5. EASTERN EUROPE

5.1. Russia (Top Country)
•Direct Selling Market Trends, 2012/2013
•Direct Selling Retail Sales, in EUR million, 2011 - 2012
•Direct Selling Retail Sales of the DSA Members, in RUB billion, 2011 – 2012
•Breakdown of Direct Sales, by Product Category, 2012
•Breakdown of Direct Selling Customers, by Age Groups, in %, 2011 & 2012
•Share of Consumers Buying Direct Selling Products, by Male and Female, in %, 2012
•Breakdown of Customers in Direct Selling, by Monthly Income, 2012

5.2. Czech Republic (Top Country)
•Direct Selling Market Sales, in EUR million, 2011 - 2012
•Breakdown of Direct Selling Market Sales by Players, by Oriflame and Avon and Other Direct Selling Companies, in %, 2012

5.3. Latvia
•Direct Selling Market Sales of DSA members, in EUR million, 2011 & 2012
•Number of Direct Selling Representatives, in thousands, 2011 & 2012

5.4. Lithuania
•Direct Selling Market Sales of DSA Members, in LTL million, 2011 & 2012

5.5. Poland
•Direct Selling Market Trends, 2013
•Direct Selling Market Sales, in EUR million, 2011 - 2012

5.6. Romania
•Direct Selling Market Sales, in RON million, 2011 - 2012
•Breakdown of Direct Selling Market Sales, by Product Categories, in %, 2012
•Breakdown of the Beauty and Personal Care Direct Selling Market, by Players, in %, 2012

5.7. Slovakia
•Direct Selling Market Sales, in EUR million, 2011-2012
•Leading Direct Selling Companies, by Market Share, in %, 2012

5.8. Turkey
•Direct Selling Market Sales, in TRY million, 2011 - 2012
•Breakdown of Direct Selling Market Sales, by Product Categories, in %, 2012
•Breakdown of Direct Selling Market Sales by Direct Selling Methods, in %, 2011 & 2012

5.9. Ukraine
•Direct Selling Market Sales, in UAH million, 2011 - 2012
•Direct Selling Market Sales, in UAH billion, and Remuneration of Direct Selling Representatives, in UAH million, H1 2012 & H1 2013
•Year-on-Year Growth of Direct Selling Product Categories, in %, First 9 Months of 2013
•Breakdown of Direct Selling Market Sales by Product Categories, in %, 2012
•Breakdown of Direct Selling Market Sales by Players, by Oriflame and Avon and Other Direct Selling Companies, in %, 2012

6. SCANDINAVIA

6.1. Finland
•Direct Selling Market Sales, in EUR million, 2011 - 2012
•Breakdown of Direct Selling Market Sales by Product Categories, in %, 2012

6.2. Norway
•Direct Selling Market Sales, in EUR million, 2011 - 2012
•Breakdown of Direct Selling Market Sales by Product Categories, in %, 2012

6.3. Sweden
•Direct Selling Market Sales, in EUR million, 2011 - 2012
•Breakdown of Direct Selling Market Sales by Product Categories, in %, 2012

7. DIRECT SELLING PLAYERS
•Top 50 Direct Selling Companies, by Global Net Sales, in USD million, 2011-2012 , Ranked by 2012, and in % Year-on-Year Change
•Profile of Amway
•Profile of Avon Products, Inc.
•Profile of Herbalife Ltd.
•Profile of Vorwerk & Co. KG
•Profile of Natura Cosmeticos SA
•Profile of Mary Kay Inc.
•Profile of Tupperware Brands Corp
•Profile of Nu Skin Enterprises, Inc.
•Profile of Oriflame Cosmetics SA
•Profile of ViSalus

Read the full report:
Europe Direct Selling Report 2013

http://www.reportbuyer.com/consumer_goods_retail/general_retailing/europe_direct_selling_report_2012.html

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

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