EUXmedia Selected By Pearson to Bring Hollywood-style Video Production to Wall Street English Language Courses

NEW YORK, March 26, 2015 /PRNewswire-USNewswire/ -- EUXmedia, a full-service and award-winning provider of Marketing Lifecycle Solutions for business and entertainment, has been awarded a contract by Pearson, the world's leader in education and learning, to provide over 40 hours and 80 episodes of Hollywood-style scriptwriting, storytelling, high-end video production and media services to their Wall Street English language school business.  The announcement was made at the TESOL International Convention & English Language Expo in Toronto, Canada.

EUXmedia is collaborating with Pearson on the new digital content that makes up the Wall Street English core educational English language course. EUXmedia will combine creative scriptwriting and storytelling techniques with high quality video and audio production, very similar to what's used to create today's biggest hit movies and television sitcoms, all with the goal of delivering English language education in a fun and academically sound way. The new content will be used daily by Wall Street's 190,000 students in their 425 learning centers in 28 different countries around the world.

"Wall Street English is always ahead of the curve in predicting trends and implementing modern technologies into language education to enhance our student's learning experience," said Shelly Shires, Head of Product Development for Wall Street English. "Our collaboration with EUXmedia will further this effort by producing engaging, personally relevant, and highly entertaining learning experiences that deliver measurable learner outcomes."

"EUXmedia is proud to be a part of this important initiative by Pearson to continue to innovate and modernize the student learning experience in the Wall Street English schools," said Keith Laska, CEO of EUXmedia. "This comprehensive project will accomplish that goal, using creative scriptwriting and high-end production services to make the students feel as if they're watching one of their favorite TV shows while learning English."

Pearson initiated the project as part of their initiative to embed efficacy into all products and services delivered by the global education organization. The improved courses are being developed for the Wall Street English language schools with the goal of enhancing student experience and meeting the individual needs and expectations of today's language learners. Through this project, not only will digital content be modernized and improved, but students will have more frequent language checkpoints to show progress based on the Global Scale of English. 

"In many ways, EUXmedia will be applying some of the very same principles that modern marketers are using today to more effectively transfer information to their customers using digital communications channels," said Mr. Laska. "Video is a powerful way to deliver personalized, highly relevant content that delights and entertains the audience, whether you are talking B2B customers or students learning English."

About EUXmedia
EUXmedia provides Marketing Lifecycle Solutions to brands worldwide with expertise in creative and branded visual storytelling. We are a full-service and award-winning provider of video production and strategic digital content marketing for business and entertainment. EUXmedia understands how to help customers achieve an integrated marketing mix based around a video-centric content strategy including Hollywood-style scriptwriting/storytelling and high-end video production services. For more information about EUXmedia and Marketing Lifecycle Solutions, please visit www.EUXmedia.com; connect with EUXmedia on Linkedin; or watch the EUXmedia video.

About Pearson
Pearson is the world's leading learning company, with 40,000 employees in more than 80 countries working to help people of all ages to make measurable progress in their lives through learning. Pearson English is a division of Pearson and is the world's largest provider of English language learning, covering everything from basics for beginners to boardroom-level business English. Through engagement and encouragement we're transforming the process of learning English from one of life's frustrations to one of its highlights, breaking language barriers around the world. Our key businesses include: Wall Street English (centre based learning for consumers); Pearson English Business Solutions (online business English learning solutions formerly known as GlobalEnglish) and ELT (institutional English language publications including brands such as Longman). In 2013, Pearson announced a strategic investment in English language learning platform Voxy and acquired Grupo Multi, the leading adult English Language Training company in Brazil. For more information visit www.english.com

SOURCE EUXmedia

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http://www.euxmedia.com