Eva Longoria in Partnership with Sunrise Brands Launches Fashion Brand for Spring 2017 Available at www.evalongoria.com and Debuts Fall 2017 Ready to Wear Collection in NYC
LOS ANGELES, March 7, 2017 /PRNewswire/ -- Eva Longoria, fashion designer, style icon, award-winning actress, director, producer, and entrepreneur announces today that the Eva Longoria Collection has officially launched and is available at www.evalongoria.com. The online store will feature behind the scenes video content of Eva sharing the inspiration for her collection, exclusive styles, and campaign images.
Eva's fashion journey began at the age of 7 when she learned to sew, and dreamed of creating her own line. The result is an easy to wear collection made of high-quality materials at a great price point. "If a woman is comfortable in what she's wearing, she's going to have confidence and feel empowered," Eva says, "this collection is a reflection of my own lifestyle."
The Eva Longoria Spring 2017 Collection has launched and is currently available on www.evalongoria.com. The line offers modern styling, feminine details and effortless looks reflecting Eva's unique personal style. The collection debuts a variety of unique styling details including fit and flare, body-con, peplum, and A-line shapes in dresses, blouse silhouettes with dramatic necklines and sleeve details, great fitting denim with power-sculpting features, novelty fashion knits, chic jackets, statement tee's adding fun and humor to the collection, and wear to work separates. The brand is lifestyle driven and covers every customer's end use.
Key colors within the collection emphasize classic navy, ranges of corals and red, grounded back to white, pale tones and nude, as well as feminine, understated prints adding dimension to the collection. Emphasis on comfort and stretch in the textiles and yarns were key. Fabrics such as power knits, power Ponte, buttery knits, and 4 way stretch denim are incorporated in the collection. "I love working with great fabrics that are comfortable, soft to the touch, and feel good against the body," says Eva.
The collection offers a wide range of sizing from XS-XXL and 0-18 (and select styles are offered in petite sizing) at accessible retail price points starting at $39.00 up to $159.00.
"Eva continues to impress me with her her passion, commitment and dedication to the development of this brand. She is the perfect balance of feminine and confident which is exactly what the collection represents. As her partner, Sunrise Brands will help her expand her sense of style into other product categories in the near future," states Rachael Barnard, CEO.
Eva's next collection for Fall 2017 is currently being showcased at The Sunrise Brands Showroom in NYC. The collection is on trend with lots of denim, military and menswear inspired looks and fashion dresses. Eva describes her collection as a blending of androgynous and femininity and explains the line incorporates new and exciting shapes and silhouettes.
Gerard Guez, Chairman and Founder of Sunrise Brands, added, "Eva is the best partner we could have asked for. She is an intelligent entrepreneur and spokesperson whose talents span from design and style, to acting and producing. Her ability to connect with her audience in an authentic way makes her relatable to all. I have the utmost confidence that Eva's sensitivity to detail and design aesthetic in combination with Sunrise Brands' expertise will bring success in this market."
About Sunrise Brands:
New York and Los Angeles-based Sunrise Brands has leveraged its three decades of fashion-industry experience into one of the most dynamic, diversified apparel companies in America, with emphasis on sportswear including technology-driven fit solutions. The Sunrise Brands portfolio includes American Rag, Diane Gilman, People's Liberation, Seven7Jeans, and Melissa McCarthy Seven7. Sunrise Brands also offers world-class private-label manufacturing capacity, and countless other garment specialties. Sunrise Brands' retail partners include the top retailers in the country.
For more updates on the Eva Longoria Collection please join the conversation on Instagram, Facebook and Twitter @evalongoriacollection
SOURCE Sunrise Brands
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