Eva Longoria Taps Her Texas Roots to Create Eva's Kitchen Cantina Style Salsa

PHOENIX, April 23, 2019 /PRNewswire/ -- Actress, producer, philanthropist, NY Times bestselling cookbook author, and Texas-native, Eva Longoria, continued her partnership with FoodStory Brands, a family-owned Arizona-based company, to bring her recipes to life. Longoria collaborated with FoodStory Brands' Fresh Cravings to create an authentic, fresh-tasting, Texas-inspired salsa, Eva's Kitchen Cantina Style Salsa, which launched in late March exclusively in H-E-B's produce department.

Eva's Kitchen Cantina Style Salsa packs a rich and smoky bite that's derived from chipotle, jalapeno, cayenne, and Anaheim peppers, fresh vegetables and vine-ripened tomatoes that are specially charred and roasted to bring out their most robust taste. Longoria, who was born in Corpus Christi, Texas, grew up with homemade salsa as a staple in her kitchen and learned from a young age that it should only be created from the freshest ingredients. Aligned with Fresh Cravings' ethos that salsa should never be cooked or pasteurized, Longoria's Cantina Style Salsa brings H-E-B shoppers a homemade-tasting salsa that's bursting with flavor.

"Being a Texas-native and growing up in a Latino family filled with passionate cooks, the smell of cilantro, onions, peppers, and charred tomatoes was always present. Where did we buy all of these fresh, high quality vegetables? H-E-B! I could not be more thrilled to launch Eva's Kitchen Cantina Style Salsa with this wonderful grocery store," said actress, producer, philanthropist, and NY Times bestselling cookbook author, Eva Longoria. "I inherited my family's love of fresh-tasting salsa, and in my house, my husband and I eat it on everything—eggs, baked chicken, salads, tacos, and even pizza. Like most people, I don't always have time to make salsa from scratch. Adapting one of my family's recipes with the Fresh Cravings team means that you get an authentic salsa that's as close to homemade as possible."

"We are exceptionally proud of our growing relationship with Eva Longoria. Her passion for making authentic and delicious food vibes deeply with our mission to bring the best food stories to life," said Jay Whitney, President of FoodStory Brands, the company behind Fresh Cravings. "She brings an incredibly high level of integrity to the table, especially since she's a trusted salsa expert. From start to finish, she was involved with every aspect of this Texas-inspired salsa, even down to the charring of the tomatoes to produce such a smoky flavor."

Longoria and FoodStory Brands first paired up this past holiday season under their Sweet Offerings confectionary label with Longoria's Tres Leches Cake, which was also inspired from a treasured family recipe. H-E-B, the official launch partner for Eva's Kitchen Cantina Style Salsa, also recently launched Fresh Cravings Organic Restaurant Style Salsa in Mild and Medium heats.

About Eva Longoria
Eva Longoria is a Golden Globe-nominated, Screen Actors Guild and ALMA Award-winning actress, producer, director, entrepreneur, philanthropist and "Desperate Housewives" alum. Longoria is set to co-star in the upcoming live-action film DORA AND THE LOST CITY OF GOLD (Paramount) and the 1950s jazz era film SYLVIE opposite Tessa Thompson. At the helm of her production company UnbeliEVAble Entertainment Longoria is producing a myriad of projects including the highly anticipated ABC series "Grand Hotel," starring Academy Award-nominated Demián Bichir and Roselyn Sanchez. She also produced the Netflix documentary REVERSING ROE, an HBO film A CLASS APART. Longoria will be directing, producing, and starring in the upcoming Universal feature film 24/7, in which Kerry Washington will co-star and produce and Paul Feig will also produce. She has also directed episodes of hit shows including CW's "Jane the Virgin," ABC's "Black-ish," FOX's "The Mick" and "LA to Vegas," and most recently was tapped to direct and executive produce her first pilot episode for the CW's "Glamorous" which stars Brooke Shields. A longtime champion of women, the Latino community and youth with special needs, she is founder of The Eva Longoria Foundation to help Latinas build better futures for themselves; co-founder of Eva's Heroes; and National Spokesperson for Padres Contra el Cancer. She is also a Global Brand Ambassador for L'Oréal Paris, has her own home collection line with JCPenney, and authored bestselling cookbook EVA'S KITCHEN. Longoria has a Master's degree in Chicano Studies. She can be followed on social media at @EvaLongoria.

About Fresh Cravings
At Fresh Cravings, we believe salsa should contain fresh ingredients and bold flavors worth celebrating. That's why we created an authentic, vibrant alternative to the soft, dull blends of jarred salsa in the chip aisle. Made with fresh, vine-ripened tomatoes, crisp, hand-picked vegetables, and zesty peppers and spices, Fresh Cravings packs an incredible flavor that's top-rated compared to other salsa brands. In our view, salsa doesn't belong on a shelf in the supermarket aisles. Instead, you can find our salsas chilled in the produce department at Walmart, Kroger and Kroger-owned chains (Dillons, Fry's, Smith's, King Soopers, Ralphs, Fred Meyer, QFC, and Food 4 Less), Publix, GreenWise Markets, H-E-B, ShopRite, Tops, Acme, Redner's, Dierbergs, C&K Market and its two banners Ray's Food Place and Shop Smart. Sold at a price competitive with, or lower than, jarred salsa brands, the Fresh Cravings product line includes Eva Longoria's Eva's Kitchen Cantina Style Salsa, sold exclusively at H-E-B, along with Restaurant Style and Chunky in both traditional and certified organic. Fresh Cravings is made in the USA and is part of FoodStory Brands, a family-owned Arizona-based company, which searches the world to bring thoughtfully curated and affordably priced food and beverage products to American tables. For more information on Fresh Cravings visit: www.freshcravings.com or @freshcravingssalsa. #ThinkOutsideTheJar

SOURCE Fresh Cravings

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