NEW YORK, June 22 /PRNewswire/ -- Collective, a leading media and technology solutions company for online display advertising, today announced that Justin Evans, formerly senior vice president, advertising solutions, at The Nielsen Company, has joined as senior vice president, audience development. In this newly created position, Mr. Evans will oversee network relations, identify new strategic partnerships and expand relationships with data, display and video partners.
"Justin brings strong global expertise in managing audience data and analytics businesses," said Joe Apprendi, CEO of Collective. "Justin will help us keep up with the demand for high quality analytics and help us maintain pole position in audience data as media buyers continue to buy targeted online audiences instead of only sites."
Mr. Evans, 39, brings more than a decade of experience in audience data and analytics. At the Nielsen Company, he was responsible for spearheading the effort to enter the $1.1 billion online ad targeting market, expanding their client base from five to 20 in one year, including portals, TV Networks and top 50 ad networks. Previously, he served as vice president of market development at The Pluck Corporation, a venture capital-backed startup specializing in social networking software and services for newspaper and magazine publishers. Prior to that, Mr. Evans served as vice president of corporate development for The Nielsen Company where he was responsible for strategic programs, including new product launches, reorganizations and major cost-cutting initiatives. Mr. Evans graduated Magna Cum Laude from Columbia University and received his Master's in Business Administration from New York University.
Mr. Evans will report to Jerome FitzGibbons, executive vice president at Collective.
Collective is a leading media and technology solutions provider for display advertising. Founded in 2005, the company delivers targeted audiences to advertising agencies, brand advertisers and publishers. Collective's industry expertise provides a strategic advantage to its clients by leveraging insights to reach audiences. Its flagship solutions are the Collective Network®, the original transparent network for brands; Collective Video™, the world's first audience-driven video network; Collective Direct ™, the high quality network for direct marketers; and AMP®, the leading ad network administration, audience targeting and reach extension platform. The company is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco. For more information, http://www.collective.com.
Kona Luseni, Makovsky + Company