Event Strategy Group Recognized for its Ability to Use Live Experiences to Amplify Reach, Convert Customers and Drive Sales
Honored with EX Award for Lenovo Trade Show Exhibit at Mobile World Congress
PHILADELPHIA, June 9, 2015 /PRNewswire/ -- Event Strategy Group (ESG), a global experiential agency that partners with brands to create original experiences and high-impact results, has received a Silver EX Award in the category of Best Trade Show Exhibit, on behalf of its work for Lenovo at Mobile World Congress 2014.
With over 1,000 total entries, the 2015 EX Awards recognize the most innovative and well-executed experiential marketing campaigns of the past year. ESG was nominated alongside Schmidhuber and McKinney for events produced for Audi and Samsung, respectively. Finalists were chosen following a two-week judging by several dozen brand-side marketers.
ESG worked with Lenovo to build its presence at Mobile World Congress, a 65-foot by 130-foot footprint that was split into two spaces, divided by a massive 3D projection map across an 80-foot wide façade of various sized cubes. At an event dominated by clean, white superstructures, Lenovo's unconventional approach was bold and vibrant and created a prime content canvas with great visibility.
The projected art on the cubed façade constantly changed and offered captivating product imagery, photography and colors. Despite being one of the "smaller" footprints at the show, Lenovo made a statement. It recorded an estimated 97 percent positive feedback, hosted 200-plus business meetings and earned a little over 8,600 media articles.
"We are thrilled to be working with brands that believe in the power of strategic brand experiences and partner with us to create innovative solutions to drive measurable results," said Norman Aamodt, President and Co-Founder of ESG. "Being named as a finalist in the EX Awards reinforces our commitment to cutting through marketplace clutter, engaging customers and driving superior business performance."
Since its founding in April 2000, Philadelphia-based ESG has grown into one of the foremost independent brand experience agencies, having produced hundreds of events and gaining industry recognition as a leader in creating and executing corporate events across the globe. With a 360-degree approach, ESG combines strategic and creative thinking with innovative technology solutions to create and execute events, including corporate and employee events, user conferences, trade shows, and road shows.
About Event Strategy Group
With headquarters in Philadelphia, Event Strategy Group (ESG) is a global experiential agency that partners with brands to create original experiences and high-impact results, including corporate and employee events, user conferences, trade shows, and road shows. With clients that include Lenovo, Lincoln Financial, SunGard, and Comcast, ESG is backed by dozens of years of experience and a proven track record of success, ESG combines strategic and creative thinking, innovative technology solutions and attention to detail to deliver measureable results. For more information on ESG, please visit http://www.esg.us/.
SOURCE Event Strategy Group
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