Event Technology Leader MoZeus Releases "Augmented Reality Backgrounds"

ATLANTA, March 9, 2018 /PRNewswire/ -- MoZeus Worldwide has announced the development of a new experiential marketing tool that allows users to replace or manipulate the background in any photo - similar to that of green screen technology - without the requirement of a physical green screen.

Utilizing iOS TrueDepth camera capabilities, Augmented Reality Backgrounds measure depth data via the dual cameras to apply different backgrounds, filters or effects to any layer of a photo.

Because our industry relies heavily on consumer engagements, "MoZeus is breaking the boundaries by streamlining the user experience and simplifying the attributes of green screen technology, while delivering the same highly-shareable results," CTO, Scott Sheppard.

The on-the-fly essence of this solution allows for:

• Impromptu activations
• Zero set-up time
• Minimal knowledge of the footprint size

Whether it's a major sporting event, an artistic mural or a relaxing "vacation" on the beach, this program can transport users to their favorite places without the hassle of actually getting there. Our AR Backgrounds technology is currently in activation with industry leader, Marketing Activations Group, as an on-the-go, guerrilla marketing program. Brand Ambassadors quickly and authentically snap photos of consumers enjoying new products and allow them to swipe through different backgrounds, overlays and filters for instant social sharing.

"Going into 2018, Marketing Activations Group was looking for an innovative digital engagement tool to implement into our mobile sampling activation," says Casey Ackerman, Director of Activations & Social Media. "There are so many photo opportunities out there that are bland or complex in construction. AR Backgrounds checked both boxes for simplicity and exclusivity, and the ability to customize the project rather than make it look like a cookie-cutter activation was also very enticing. We trusted MoZeus to offer us a cutting-edge client solution that would fit within our budget, and they delivered!"

Additional Features / Enhancements Include:

• Portrait Mode-like Background Blurring
• Color Splash Depth Effects
• 3D Wiggle Illusions

About MoZeus: MoZeus Worldwide specializes in data collection and experiential marketing technology to enhance the connection between brands and consumers. As a metric-driven partner, we support brands and agencies with live events, retail activations and shopper marketing campaigns to deliver top notch digital engagements to boost consumer-brand interaction and increase quality lead generation.

SOURCE MoZeus Worldwide