NEW YORK, April 18, 2016 /PRNewswire/ -- Evento, the leader in mobile and social ticketing and the Shubert Organization, owner of 17 Broadway theatres and six off-Broadway venues, today announced an expansion of their existing post-purchase activation initiative by agreeing to rollout their successful integration across all active shows.
In a successful pilot program via a seamless integration between Evento and the Shubert Organization's internal ticketing system, Telecharge, the Shubert Organization has been delivering post-purchase calls to action via confirmation emails to their online purchasers since early November 2015. Using Evento's technology, purchasers are able to download an exclusive coupon that can be shared with the others attending who did not register or purchase the tickets. To obtain the coupon, which is redeemable on show day, the non-purchasers must register via www.telecharge.com. This pilot campaign has allowed the Shubert Organization to learn more about their customers and is rapidly growing their marketable database.
Kyle Wright, Sr. Interactive Marketing and Analytics Manager at the Shubert Organization, has led the charge on this initiative with Evento and had this to say about the decision to move forward with the rollout. "We are very pleased with our business relationship with Evento, and are excited about the initial success we are seeing. We have just begun exclusive marketing around the campaign within our confirmation emails and are already seeing share rates well above industry norms."
Ophir Zardock, CEO and Founder of Evento said, "Shubert have been fantastic partners, and we are thrilled to see them rollout our integrated solution to all of their active shows. At Evento, we are dedicated to providing better mobile experiences for consumers, and with our post-purchase capabilities, to assist with cutting edge consumer marketing strategies."
The Shubert Organization owns and operates seventeen Broadway theatres and six off-Broadway venues. Shubert Ticketing and Telecharge.com provide every segment of the entertainment industry with a single source for all its ticketing needs - box office sales, telephone sales, internet sales, season and subscription sales, group sales and more.
Evento has been developing mobile and social ticketing platforms for entertainment and sports firms and franchises since 2011. By integrating via API with Evento's intuitive, flexible solutions, customers have seen up to a 300% increase in mobile ticket sales. The company's clients include more than 30 sports and entertainment properties world-wide, and five primary and secondary ticketing providers. For more information: www.evento.com.
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