Events Industry Market size to grow by USD 614.33 billion from 2021 to 2026|Rise in the number of corporate events to drive market growth - Technavio

NEW YORK, July 4, 2023 /PRNewswire/ -- The Events Industry Market is estimated to grow by USD 614.33 billion from 2021 to 2026. The market is estimated to be growing at a CAGR of 10.59% during the forecast period. Europe is estimated to account for 34% of the market growth during the forecast period. The regional market is estimated to be faster than the growth of the market in other regions. The regional market can be contributed to the adoption of video conferencing services. Hence, such factors boost the growth of the market in the region during the forecast period. For comprehensive details on the market size of the historic period(2017 to 2021) and forecast period (2023-2027) - View Sample report

Events industry market - Vendor Landscape
The events industry market is fragmented; the vendors are competing with competitors and are trying to get a greater market share. The market is growing, and the chances of new entrants cannot be overlooked. The major vendors have well-established economies of scale and market presence and generally rely on positioning, technological advances, and the price of the products -The report provides a full list of key vendors, their strategies, and the latest developments. Buy Now

Events industry market - Market Dynamics

Major Drivers & Challenges- 

The rise in the number of corporate events drives the growth of the events industry market during the forecast period. The increasing number of corporate events such as conferences, training programs, seminars, and fundraisers. Generally, corporate events are conducted by organizations for employees, business partners, and current and future clients for lead nurturing and lead generation. Also, they are conducted for launching or marketing new products and celebrating the success of products and services. Organizations use corporate events to ensure efficiency and cost-effectiveness, save advertising costs, and help them reach out to many viewers. Hence, such factors will drive the growth of the global events industry market during the forecast period.

The emerging threat from open-source virtual event solutions challenges the growth of the market during the forecast period. The open-source software is available for free, can be downloaded and run on all platforms and since the purchasing and licensing costs for commercial virtual events are high, several micro and small-scale enterprises and individual users opt for open-source products. Furthermore, the basic and common features provided in propriety virtual events are available in most open-source virtual events. Hence, such challenges will slightly hinder the growth of the global events industry market during the forecast period.

Key Trends-

The growing popularity of online events in the education sector is an emerging trend in the event industry market during the forecast period. There is a rising popularity for the usage of virtual classrooms to impart education, including in traditional educational institutions. This type of training provides study sessions to students at any time and from anywhere and they can get free educational sessions that aid in reducing expenses and improving their knowledge. For instance, virtual events can use game dynamics to inculcate interest among students and improve their attention span along with time management skills. Hence, such trends boost the growth of the market during the forecast period.

Technavio has identified key trends, drivers, and challenges in the market, which will help clients improve their strategies to stay ahead of their competitors. - View Sample Report

Company Profiles

The events industry market report includes information on the product launches, sustainability, and prospects of leading vendors, including Access Destination Services, Anschutz Entertainment Group Inc., ATPI Ltd., BCD Travel BV, Capita Plc, CL Events, Clarion Events Ltd., Cvent Inc., DRP Holdings Ltd., Entertaining Asia Ltd., Event Rhythm, Group Seven Events Ltd., Live Nation Entertainment Inc., Outback Concerts LLC, Questex Media Group LLC, Reed Exhibitions Ltd., Riviera Events, The Freeman Co., Versatile Event Management, and Viagogo Entertainment Inc.

Competitive Analysis

The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others.

Events industry market - Market Segmentation

This report extensively covers the events industry market segmentation by type (corporate events and seminars, music concerts, festivals, sports, and others) and geography (Europe, North America, APAC, the Middle East and Africa, and South America). 

• The market share growth in the corporate events and seminars segment will be significant during the forecast period. Some of the factors that support the growth of the segment include the complete digitization of core event management processes, the adoption of customer-centric models, and increased organizing of events such as product launches, conferences, seminars, company outings, dinners, and team-building events. Hence, such factors boost the growth of the segment during the forecast period.

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021 

• 3.4 Market outlook: Forecast for 2021-2026
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Type

• 5.1 Market segments 
• Exhibit 24: Chart on Type - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Type - Market share 2021-2026 (%)

• 5.2 Comparison by Type 
• Exhibit 26: Chart on Comparison by Type
• Exhibit 27: Data Table on Comparison by Type

• 5.3 Corporate events and seminar - Market size and forecast 2021-2026 
• Exhibit 28: Chart on Corporate events and seminar - Market size and forecast 2021-2026 ($ billion)
• Exhibit 29: Data Table on Corporate events and seminar - Market size and forecast 2021-2026 ($ billion)
• Exhibit 30: Chart on Corporate events and seminar - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Corporate events and seminar - Year-over-year growth 2021-2026 (%)

• 5.4 Music concert - Market size and forecast 2021-2026
• Exhibit 32: Chart on Music concert - Market size and forecast 2021-2026 ($ billion)
• Exhibit 33: Data Table on Music concert - Market size and forecast 2021-2026 ($ billion)
• Exhibit 34: Chart on Music concert - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Music concert - Year-over-year growth 2021-2026 (%)

• 5.5 Festival - Market size and forecast 2021-2026
• Exhibit 36: Chart on Festival - Market size and forecast 2021-2026 ($ billion)
• Exhibit 37: Data Table on Festival - Market size and forecast 2021-2026 ($ billion)
• Exhibit 38: Chart on Festival - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Festival - Year-over-year growth 2021-2026 (%)

• 5.6 Sports - Market size and forecast 2021-2026
• Exhibit 40: Chart on Sports - Market size and forecast 2021-2026 ($ billion)
• Exhibit 41: Data Table on Sports - Market size and forecast 2021-2026 ($ billion)
• Exhibit 42: Chart on Sports - Year-over-year growth 2021-2026 (%)
• Exhibit 43: Data Table on Sports - Year-over-year growth 2021-2026 (%)

• 5.7 Others - Market size and forecast 2021-2026
• Exhibit 44: Chart on Others - Market size and forecast 2021-2026 ($ billion)
• Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 ($ billion)
• Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.8 Market opportunity by Type 
• Exhibit 48: Market opportunity by Type ($ billion)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 50: Chart on Market share by geography 2021-2026 (%)
• Exhibit 51: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 52: Chart on Geographic comparison
• Exhibit 53: Data Table on Geographic comparison

• 7.3 Europe - Market size and forecast 2021-2026
• Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.4 North America - Market size and forecast 2021-2026
• Exhibit 58: Chart on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 59: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 60: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026
• Exhibit 62: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 63: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 64: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 66: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 67: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 68: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.7 South America - Market size and forecast 2021-2026
• Exhibit 70: Chart on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 71: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 72: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 China - Market size and forecast 2021-2026
• Exhibit 78: Chart on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 79: Data Table on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 80: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.10 Germany - Market size and forecast 2021-2026
• Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.11 Japan - Market size and forecast 2021-2026
• Exhibit 86: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 87: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 88: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 89: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.12 UK - Market size and forecast 2021-2026
• Exhibit 90: Chart on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 91: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 92: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 93: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 94: Market opportunity by geography ($ billion)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers 

• 8.2 Market challenges 

• 8.3 Impact of drivers and challenges 
• Exhibit 95: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends 

9 Vendor Landscape

• 9.1 Overview 

• 9.2 Vendor landscape 
• Exhibit 96: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 97: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 98: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 99: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 100: Matrix on vendor position and classification

• 10.3 Access Destination Services 
• Exhibit 101: Access Destination Services - Overview
• Exhibit 102: Access Destination Services - Product / Service
• Exhibit 103: Access Destination Services - Key offerings

• 10.4 Anschutz Entertainment Group Inc. 
• Exhibit 104: Anschutz Entertainment Group Inc. - Overview
• Exhibit 105: Anschutz Entertainment Group Inc. - Product / Service
• Exhibit 106: Anschutz Entertainment Group Inc. - Key offerings

• 10.5 ATPI Ltd. 
• Exhibit 107: ATPI Ltd. - Overview
• Exhibit 108: ATPI Ltd. - Product / Service
• Exhibit 109: ATPI Ltd. - Key offerings

• 10.6 BCD Travel BV 
• Exhibit 110: BCD Travel BV - Overview
• Exhibit 111: BCD Travel BV - Product / Service
• Exhibit 112: BCD Travel BV - Key offerings

• 10.7 Cvent Inc. 
• Exhibit 113: Cvent Inc. - Overview
• Exhibit 114: Cvent Inc. - Product / Service
• Exhibit 115: Cvent Inc. - Key offerings

• 10.8 Entertaining Asia Ltd. 
• Exhibit 116: Entertaining Asia Ltd. - Overview
• Exhibit 117: Entertaining Asia Ltd. - Product / Service
• Exhibit 118: Entertaining Asia Ltd. - Key offerings

• 10.9 Live Nation Entertainment Inc. 
• Exhibit 119: Live Nation Entertainment Inc. - Overview
• Exhibit 120: Live Nation Entertainment Inc. - Business segments
• Exhibit 121: Live Nation Entertainment Inc. - Key offerings
• Exhibit 122: Live Nation Entertainment Inc. - Segment focus

• 10.10 Questex Media Group LLC 
• Exhibit 123: Questex Media Group LLC - Overview
• Exhibit 124: Questex Media Group LLC - Product / Service
• Exhibit 125: Questex Media Group LLC - Key offerings

• 10.11 Riviera Events 
• Exhibit 126: Riviera Events - Overview
• Exhibit 127: Riviera Events - Product / Service
• Exhibit 128: Riviera Events - Key offerings

• 10.12 Viagogo Entertainment Inc. 
• Exhibit 129: Viagogo Entertainment Inc. - Overview
• Exhibit 130: Viagogo Entertainment Inc. - Product / Service
• Exhibit 131: Viagogo Entertainment Inc. - Key offerings

11 Appendix

• 11.1 Scope of the report 

• 11.2 Inclusions and exclusions checklist
• Exhibit 132: Inclusions checklist
• Exhibit 133: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 134: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 135: Research methodology
• Exhibit 136: Validation techniques employed for market sizing
• Exhibit 137: Information sources

• 11.5 List of abbreviations 
• Exhibit 138: List of abbreviations

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