SAN DIEGO, Sept. 21, 2018 /PRNewswire/ -- Events.com, a leading global event management platform, announced that Across the Lake Swim (ATLS), Canada's largest and oldest open water swim, has chosen Events.com as its official registration partner.
The 2019 Across the Lake Swim will mark the event's 71st consecutive year, taking place in Kelowna, BC on July 20, 2019. Renowned by swimmers of all ages and levels, the event has always been more of a bucket list item than a race. Swimmers will challenge themselves by swimming 2.1 kilometers (1.3 miles) across Okanagan Lake.
With a cap set at 1,500 swimmers, the event will have 12 waves with a maximum of 125 swimmers each, with swimmers of similar abilities grouped together. At least 50 lifeguards will be on duty. With the 2018 swim hitting a new record of swimmers, the 2019 event is expected to sell out quickly.
"The ATLS continues to grow each year in popularity. As we evolve, we looked for a partner that could provide more than just registration tools," said Peter Rudd, President, Across the Lake Swim Society. "After careful review of various ticketing and registration software providers, we found that Events.com's suite of services to be the most powerful with the additional benefit of sponsorship sales software that will streamline our sponsor outreach and generate more sales to a wider market."
"We get to work with events that set high standards, and we feel very fortunate to work with ATLS," said Stephen Partridge, Co-Founder and President, Events.com. "This is especially true with this event, given ATLS's mission of drown-proofing the Okanagan. We're thrilled to be part of this legacy and to support their commitment to producing an amazing event. We believe Events.com's model will be a great fit," said Partridge.
Registration opens later this month at events.com.
Events.com's mission is to connect networks of friends with the experiences they love. With a passion and drive for the event industry, its mobile-first online event management software and registration system is helping organizers worldwide better manage, market, and monetize everything from simple pancake breakfasts to complex festivals and marathons. Events.com provides end-to-end event management solutions, giving organizers access to an innovative suite of tools at every step of the way from event planning, ticketing and registration, to marketing and promotion, and new innovative sponsorship solutions, making it the complete event ecosystem provider.
Across the Lake Swim Society
The Across the Lake Swim Society is a non-profit society that was formed in 2009 to support the Across the Lake Swim event and important skills involved in open water swimming. Since its beginning in 1949, the Across the Lake Swim in Kelowna, BC has always been more a demonstration of swimming ability than a race. Each summer, swimmers of all ages and abilities challenge themselves to swim 2.1 kilometers across Okanagan Lake, to test what they have learned and to master the distance.