SOMERVILLE, Mass., Sept. 7, 2016 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced it is hosting a webinar featuring Forrester Research on how to deliver true 1:1 personalization. As digital marketers seek to better engage customers across channels, personalization has evolved to occupy a strategic and critical role – identifying and responding to individuals' in-the-moment interests and intent to drive greater loyalty and sales.
Webinar details include:
When: Thursday, Sept. 22, 2016, at 1 p.m. ET/10 a.m. PT
- Brendan Witcher, principal analyst, Forrester Research
- Karl Wirth, CEO and co-founder, Evergage
Register: Sign up to attend the free online event at http://www.evergage.com/resources/webinars/next-era-of-personalization/.
Pressed for time and accustomed to immediate access to information, today's customers are unaided – and often frustrated – by generic appeals. But, thanks to advances in technology, digital marketers and e-commerce professionals can design and deploy strategies that engage individual visitors on a 1:1 basis – in real time and across multiple touchpoints.
"Online personalization technology is successful because it drives measurable, incremental sales and profit," Witcher wrote1. "eBusiness professionals continue to highlight personalization initiatives as a top investment priority."
Webinar attendees will learn how to:
- Identify ways in which they may be delivering less-than-optimal digital experiences
- Integrate data from multiple sources into a single, unified customer profile that can be acted on in real time
- Incorporate 1:1 personalization as a business strategy that impacts every part of their organization
- Identify where their company falls on the personalization maturity curve
- Apply the principles of 1:1 personalization in their organization
"Personalization has come a long way – and we're now at the point where 1:1 customer engagement is a reality," Evergage's Wirth said. "Marketers can easily and affordably tap into 'The Power of 1,' interacting with each visitor one at a time, in the moment and at scale, to deliver maximally relevant, individualized experiences. We look forward to working with Forrester to share personalization strategies and best practices, and to help marketers unleash the many benefits for their businesses."
Only Evergage's real-time personalization platform delivers the Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics with customer data, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, "in the moment" and at scale – to deliver a maximally relevant, individualized experience. Evergage's powerful and flexible cloud-based platform delivers real-time personalization to more than 1 billion web visitors, improving revenue growth, demand generation and customer success for over 150 organizations, including Gardener's Supply Company, Intuit, Publishers Clearing House, Rue La La and Zumiez. Evergage is a Best in Biz Awards winner; a two-time winner in the Golden Bridge Awards, Stevie American Business Awards and MITX Awards; and a two-time BostInno "50 on Fire" finalist. For more information, visit http://evergage.com or contact the company at firstname.lastname@example.org or 1-888-310-0589.
1 "Just For You: Use Personalization Technology To Help Associates In The Retail Store," Forrester Research, Inc., July 23, 2015.
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