SOMERVILLE, Mass., Dec. 11, 2017 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced it is a winner in Best in Biz Awards for the third year in a row. Evergage's email personalization solution, Evergage for Email, was honored in this year's "Enterprise Product of the Year: Marketing Software" category for making marketing emails more relevant, engaging and effective.
Now in their seventh year, Best in Biz Awards are the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America – including the Associated Press, Forbes, Entrepreneur, Harvard Business Review, Wired, Yahoo Tech and more. This year's competition drew more than 650 entries from companies of all sizes and across industries – recognizing winning products, executives and companies for their business success.
"Reviewing this year's entries in Best in Biz Awards was like going to an NBA All-Star game – you end up shaking your head in admiration, smiling and saying, 'Oh man, that's gooood,'" said Dale Dauten, columnist for King Features Syndicate. "And then the next one is even better. It's a top-that competition."
Dramatically improving email marketing effectiveness, Evergage for Email enables marketers to send contextually relevant, personalized emails at precisely the right time. Marketers can deliver emails with personalized content that is updated at open time – not when the message is sent – taking into account each recipient's up-to-date activities across channels. In addition, triggered email capabilities, launched in September, let marketers automatically trigger highly relevant, one-off emails to individuals, based on that person's actions across touchpoints, as well as external factors. These email personalization capabilities form an important part of organizations' broader personalization and customer experience strategies – yielding consistent, tailored communications across channels.
"As we've seen over time and especially during the holiday season, when companies fail to personalize their emails, it can be a source of frustration and email clutter to buyers, and even leave a negative brand perception," said Evergage CMO Andy Zimmerman. "With email being such a critical channel, it's really important to execute it effectively – with messages tailored to each individual, reflective of up-to-the-moment activity and delivered at the optimal time. We're thrilled to be recognized by Best in Biz Awards for helping companies deliver relevant experiences, deepen customer relationships and drive reengagement opportunities with Evergage for Email."
Only Evergage's real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement across channels into reality. Combining in-depth behavioral analytics, a full customer data platform and advanced machine learning, Evergage provides the one solution you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, "in the moment" and at scale – to deliver a maximally relevant, individualized experience. Evergage's powerful and flexible cloud-based platform delivers real-time personalization to billions of web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Lenovo, Endurance International Group, Intuit, Publishers Clearing House, Rue La La and Zumiez. Evergage is a CODiE Award winner and a three-time winner in the Stevie American Business Awards, Golden Bridge Awards and Best in Biz Awards. For more information, visit http://evergage.com or contact the company at firstname.lastname@example.org or 1-888-310-0589.