BEIJING, June 10, 2011 /PRNewswire-Asia/ -- On June 10, Evergrande released the sales brief of property contract of May 2011 in Hong Kong. According to the brief, in the face of adverse market environment and continual macro-control, Evergrande keeps the hot sale momentum and the growth on a month-on-month basis. In May, Evergrande achieved the sales volume of 7.78 billion yuan (RMB, the same below) and the contracted sales area of 1.132 million square meters. It even achieved the sales volume of 33.73 billion yuan in the first 5 months. There is no question that Evergrande will complete the half-year target of 35 billion yuan in advance. An original report by Sina Leju follows:
In the first half year of 2011, under the control of a series of macro-policies such as "purchase restriction order" and "price restriction order" in the Mainland real estate market, shrinkage of transaction conclusion appeared in the first-tier cities. Evergrande, which develops in the second and third-tier cities in advance, conforming to the market demand and the policy guidance, has made reasonable layout to stabilize the sales growth with its choice products of high cost-effectiveness. This strategy also enables Evergrande to become one successful example that the real estate enterprises are keeping the sustained sales growth in 2011.
According to the sales brief, Evergrande achieved the sales volume of 7.78 billion yuan in May 2011 and the contracted sales area of 1.132 million square meters, with an increase of 92.1% and 76.9% respectively compared to that of May 2010, and with an increase of 26.5% and 29.4% compared to that of April 2011.
Evergrande achieved the sales volume of 33.73 billion yuan from January to May 2011, with an increase of 108.5% compared to that of the corresponding period of 2010, and the accumulative contracted sales area of 4.863 million square meters, with an increase of 92% compared to that of the corresponding period of 2010. By the end of May, the Group had completed 48.2% of the full-year sales target of 70 billion yuan of 2011. There is no question that Evergrande will complete the half-year target of 35 billion yuan in advance.
According to analysis, under the macro-control in the real estate market throughout the country, Evergrande has realized the boutique strategy with the forward-looking strategic layout, the super-high product quality and the super-high cost control capacity to escort the achievement of the sales target of 70 billion yuan in 2011, and become the successful example that the real estate enterprises keep the high growth in 2011.
In May 2011, Evergrande opened 7 new projects, 6 of which are located in the third-tier cities, with the total full-month sales volume of the new projects of 2.52 billion yuan. Evergrande has effectively developed the markets of the second- and third-tier cities, and avoided the macro-control risks in China, enabling the Group to keep the steady sales growth status in the national macro-control. The mature management mode is the guarantee for Evergrande to achieve the established target of 70 billion yuan in 2011. The grasp capacity of Evergrande's management for the domestic real estate policy and the market trend as well as the precautions taken and the advance layout in the strategy ensure Evergrande's steady growth in the market under macro-control.
SOURCE Sina Leju