Evergrande Tops the Brand Value Rankings of Chinese Real Estate Companies

BEIJING, Sept. 21 /PRNewswire-Asia/ -- Recently, Evergrande Real Estate Group, a Hong Kong listed company (HK.3333), topped the brand value rankings of Chinese real estate companies with a brand value of RMB 8.016 billion, winning another No.1 title in China's real estate industry. Before that, Evergrande has always been in the leading positions in terms of sales area, development area and project layout nationwide. Mr. Hui Ka Yan, Chairman of the Board of Directors of Evergrande, places tremendous emphasis on the company brand, and manages to maintain a successful brand for Evergrande by virtue of enterprise strategies, boutique products and cost control. An original report from Sina Leju on the situation follows:

As a leader in developing boutique real estate products in China, Evergrande has always been applying the double golden brand strategies (company brand and product brand) since its foundation and complying with the strict requirements for boutique products proposed before its nationwide expansion. This enables Evergrande to constantly upgrade the products that it offers to the market. Evergrande's products are well-received in the market compared with similar products for its excellent quality, brand appeal and cost effectiveness.

According to industrial experts, Evergrande stood out among over 500 Chinese real estate companies in brand value rankings thanks to its high-quality products, visionary strategies and efficient cost control. The combination of three efforts has won Evergrande market recognition and reputation.

In fact, Evergrande has always valued scale strategies. It purchases lands at low prices and develops its large-scale projects rapidly together with construction of beautiful environment and complete supporting facilities.

Evergrande's management philosophy feature tight-knit collectivized management, standardized operation, centralized bidding and tendering, and centralized purchase and distribution of materials and equipment to meet the needs of Evergrande's strategic expansion. This philosophy ensures efficient operation and cost control for Evergrande in project development.

Evergrande also implements effective cost control in many ways. It was the first to promote real estate development in second- and third-tier cities and urban-rural fringe areas which proved to have promising development potential and increasing profit margins, and purchased lands at a rate of only 519 yuan/square meter. This helps Evergrande directly reduce land cost at the source. In addition, Evergrande manages to reduce operation cost through standardized operation and centralized management, and achieve scale efficiency through centralized purchase and unified distribution. Some raw materials were purchased at 70% to 80% off discounts. Centralized bidding and tendering also helps reduce construction cost directly.

In fact, Evergrande has also managed to reduce occupied funds, interest and financial cost by virtue of rapid project development. "Just as Hui Ka Yan always says, Evergrande earns its profits from visionary land reserve strategies, strict cost control, and preferential offers from suppliers and contractors. All these make it possible for Evergrande to provide affordable boutique real estate products for the people," brand value evaluation experts commented. Evergrande has attracted extensive attention in recent years due to its increasing brand value, which is believed to be an indispensable drive for Evergrande's future development.

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SOURCE Sina Leju