EveryBite and 3Owl Partner to Bring Intelligent Menu Personalization Into the Restaurant Digital Guest Experience

New partnership connects restaurant digital experience, ordering and loyalty with verified nutrition, allergen and guest preference intelligence

SAN FRANCISCO, Sept. 16, 2026 /PRNewswire/ -- 3Owl, a digital experience agency specializing in multi-unit restaurant brands, and EveryBite, the restaurant technology company behind SmartMenu, today announced a strategic partnership designed to help restaurant brands create more intelligent, personalized digital guest experiences.

The partnership brings together 3Owl's expertise in restaurant websites, mobile apps, digital ordering, loyalty and integrated guest journeys with EveryBite's SmartMenu technology, which enables guests to dynamically explore menus based on allergens, dietary preferences, nutrition goals and individual needs.

Together, the companies will help restaurant brands move beyond the traditional static digital menu toward an experience that understands what each guest is looking for and helps them more confidently move from menu discovery to purchase.

Turning the Menu Into an Intelligent Guest Experience

Today's restaurant technology stack knows increasingly more about the guest, their loyalty status, previous orders, preferred location and purchase history. Yet one of the most important pieces of the guest journey often remains disconnected: what that guest can, wants or prefers to eat.

SmartMenu gives guests the ability to filter and explore restaurant menus based on allergens, dietary preferences, ingredients, calories, protein and other nutritional criteria, helping surface the items most relevant to them.

Through the partnership, 3Owl and EveryBite will explore ways to integrate that intelligence throughout the digital restaurant journey, from menu discovery and restaurant websites to ordering, mobile apps and loyalty experiences.

"Restaurant brands have invested heavily in loyalty and digital ordering, but the menu itself still has an enormous amount of untapped intelligence," said Lucy Logan, Co-Founder of EveryBite. "A guest telling you they avoid Dairy, want 30 grams of Protein, or eat a Vegetarian diet are telling you something incredibly valuable about what will ultimately influence their purchase. Our partnership with 3Owl gives brands an opportunity to use that intelligence much earlier in the digital journey."

EveryBite is designed to work alongside a restaurant's existing technology infrastructure rather than replace it. SmartMenu and the EveryBite API can connect verified menu, nutrition and allergen information with restaurant websites, ordering platforms, apps, loyalty programs and other guest-facing technologies.

3Owl specializes in creating unified digital experiences across these systems, designing restaurant websites and apps that bring commerce, loyalty and other technology partners together within a consistent branded experience.

The partnership creates an opportunity for restaurant brands to incorporate menu intelligence and dietary personalization into that same ecosystem.

"Personalization shouldn't begin at checkout," said Joseph Szala, Vice President & Partner of 3Owl. "The menu is one of the strongest expressions of guest intent. By bringing EveryBite's menu intelligence into the digital experiences we create, we can help brands make discovery easier, reduce friction and create experiences that become more relevant the more we understand about the guest."

Across SmartMenu, guest behavior demonstrates that menu personalization is not limited to a small subset of guests. SmartMenu has recorded over 12 million menu interactions as guests actively filter and explore restaurant menus by ingredient, allergens, diets and flavor. This aggregated data shows a strong engagement and order intent.*

For restaurant brands, these interactions can reveal a category of first-party intent data that historically has been difficult to capture. Connecting that order intent with a restaurant's broader digital ecosystem creates opportunities to improve menu discovery, conversion, loyalty engagement and repeat visitation.

Through the partnership, 3Owl and EveryBite will jointly support restaurant brands seeking to deliver personalized menu discovery via a connect menu intelligence across websites, apps and digital ordering. This reduction in friction between discovery and purchase helps guests find the right menu item faster, and ultimately become more loyal to the brand. 

"Restaurant brands have gotten very good at understanding the transaction, but an order only tells you what the guest ultimately chose," said Logan, "What happens before that decision can be even more valuable. When guests filter for allergens, dietary preferences or nutritional goals, they're telling us what is driving (or preventing) a purchase. That's a powerful layer of first-party intent that restaurants have historically been unable to see."

For the 33+ million consumers managing food allergies, or the additional 50m+ guests with dietary preferences or nutrition goals, that question can determine whether they purchase from the brand, choose another or simply abandon the order all together. 

"The best digital restaurant experiences remove friction at every stage of the journey. EveryBite gives us another powerful way to do that at the moment when the guest is actually deciding what they want," said Szala. 

Together, 3Owl and EveryBite are helping restaurant brands move personalization upstream, transforming menu discovery into a more intelligent, relevant experience that begins before an order is ever placed. By understanding what guests actually want and need to eat, brands can reduce friction, uncover previously invisible guest intent and create a more personalized path from discovery to order.

To learn more about how 3Owl and EveryBite are bringing menu intelligence into the digital restaurant experience, visit https://3owl.agency/connect/project-inquiry/ or https://everybite.com/contact-us. 

About EveryBite

EveryBite is a restaurant technology company transforming static menus into personalized digital experiences. Its SmartMenu platform allows guests to explore restaurant menus according to allergens, dietary preferences, nutrition goals and individual needs, while its API enables verified menu intelligence to extend into ordering, loyalty and other digital restaurant experiences. EveryBite is powered by verified restaurant data and integrates with FoodCalc's MenuCalc nutrition and allergen analysis platform, providing restaurant brands with a governed foundation for nutrition and allergen information.

About 3Owl

3Owl is a digital experience agency focused on multi-unit restaurant brands. The agency designs and develops integrated restaurant websites, ordering experiences, native mobile apps and multi-brand digital platforms, connecting commerce, loyalty and restaurant technology into unified guest experiences.

*SmartMenu engagement and order-intent metrics represent aggregate platform interactions. Order clicks indicate intent and should not be interpreted as confirmed completed transactions.

SOURCE EveryBite