BOSTON, Dec. 5, 2017 /PRNewswire/ -- EverybodyFights, an award-winning boxing gym with locations in New York City, Boston and Chicago, announced today they're extending their reach from the Northeast to the Midwest territory. The expansion will begin with a flagship facility in Lexington, Kentucky.
EverybodyFights, which was founded by George Foreman III, son of the two-time heavyweight champion George Foreman Sr., combines the grit of a traditional boxing gym and the luxury amenities and aesthetics of today's hottest studios, making EverybodyFights one of the most disruptive models in the fitness industry.
The new Kentucky location will join other company-owned locations in Boston and one in New York City. EverybodyFights Kentucky will be the company's first partnership location, and is a partnership deal with Royce Pulliam who developed 30 plus health clubs over 20 years in 10 states.
"After 25 years in the business, I've seen different concepts come and go," says Pulliam. "I understand the difference between trendy outliers and experiential game changers. The future of fitness is providing an authentic experience with an approachable brand. EverybodyFights is all of the above and we are excited to partner with George and his team of professionals. EverybodyFights is the most meaningful new brand in fitness today. We all fight daily for something in life-what do you fight for?"
"Boxing is the lifeblood of this country, and we will put an EverybodyFights on every corner," says George Foreman III. "Historically speaking, the best boxers have always come from the Midwest. Joe Louis, 'Sugar' Ray Robinson, Floyd Mayweather, Tommy Hearns, Greg Page, Jimmy Ellis, and of course, Muhammad Ali. We are pumped to take the EverybodyFights experience to heart of America."
Opening spring 2018, the Kentucky gym will be a 9,000-square foot facility and located in Lexington, Kentucky. The new location will feature:
- Four classroom experiences in one: BAGS, TRAIN, FIGHT, and ROAD
- Luxury Amenities: Showers, Steam Room, Towel Service
- Open Fitness Cardio and Weight Area
"When I first met Royce, he said 'you don't want to change a thing, you just want to bring this experience to more people.' I couldn't ask for a better partner," says George Foreman III. "We will deliver the best boxing gym and fitness experience Kentucky has ever seen. We are excited about this opportunity to work with a partner who has the same vision we do."
Access to presale memberships are available at everybodyfights.com/kentucky
EverybodyFights® features four class experiences based on a real fighter's training camp: BAGS (boxing), TRAIN (circuit), ROAD (endurance) and FIGHT (technique). Founded by George Foreman III and inspired by the soul of boxing, EverybodyFights has the grit of a traditional boxing gym delivered in the style of a luxury fitness studio. Whether you want to fight, or get into fighting shape, you can get it done at the King of Boxing Gyms.