Everything's Gone Four Loko with New Phusion Projects Media Campaign

Brand Fans Given Platform to Contribute and Consume Unique News Perspective

Oct 10, 2011, 07:47 ET from Phusion Projects, LLC

CHICAGO, Oct. 10, 2011 /PRNewswire/ -- No pants day; batting, owling and planking; people thinking they are vampires and zombies; the world's gone crazy ... No! The world's gone Four Loko! Enlisting creative agency of record Atlas Mind and FunnyorDie.com, Phusion Projects has produced a series of videos to provide a fresh take on news and encourage fans to contribute their own voices to the news cycle. Looking to lead the next revolution in the way we consume news, both on and off-line, Four Loko is launching an "Everything's Gone Four Loko" News 4 Station and website, which will serve as the platform for the broader campaign content.

(Photo: http://photos.prnewswire.com/prnh/20111010/CG83241)

The launch of News 4 kicks off with a video on funnyordie.com, "The Big Bust," which introduces the "Everything's Gone Four Loko" mentality to fans using FunnyorDie.com, our Facebook page and www.drinkfour.com. Leading the News 4 News team are dedicated and seasoned anchors, Luke Bush and Candi Vasquez-Appleton, who will serve as central personalities and provide humor and fodder for fans.  The campaign will be an extension of the brand personality, providing a destination for our fans to share in the experience to contribute and consume news.

"We want to show everyone how the news of the world looks through the Four Loko lens," said Chris Hunter, one of the three co-founders of Phusion Projects. "Our Four Loko Nation is already attuned to this unique perspective, and we're empowering them to share this with the world. To help spur their creative efforts, we've partnered with one of America's best pop-culture outlets -- Funny or Die.Com," said Hunter. "Where better to deliver an interesting viewpoint on today's crazy news world?"

Further breaking the traditional news mold, News 4 will broadcast on its own schedule, covering stories that are important to us, when we feel it's important. We will provide age-restricted online outlets for viewers to upload their Four Loko recipes, Halloween costume constructions tips and branded merchandise available for sale. There will be no 24-7 coverage by the anchors; rather they will empower all of the Four Loko Nation to fill in when appropriate with the content they deem worthy of News 4.

Given the excitement already surrounding the impending launch of the campaign on our Facebook page, we look forward to putting the power in the hands of our fans to illustrate their passion and enthusiasm for Four Loko.  

All creative assets were created and produced by Phusion Projects' agency of record, Atlas Mind, who worked with laugh site Funny or Die.

About Phusion Projects

Phusion Projects, LLC is a Chicago-based alcoholic beverage company that sells its products -- including Four Loko, Poco Loko and Earthquake -- nationwide.  From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com and http://www.phusionprojects.com.

SOURCE Phusion Projects, LLC