EVO Snap* Launches Marketing Platform for Global Retailing

NEW YORK, Oct. 1, 2014 /PRNewswire/ -- EVO Payments International (EVO), a leading card payment acquirer and payment service provider operating in the United States, Canada and Europe, announced today that EVO Snap* has launched Connect, a new marketing services platform that helps omni-channel retailers attract new customers, as well as increase shopping frequency and spend of existing consumers. The platform, announced at FinDEVr San Francisco, allows retailers to programmatically link consumer data with payment and marketing services to create and enhance customized loyalty programs, card-linked offers and real-time rewards at the point-of-sale.

"Today's retailers must look for ways to better understand their customers, consumer behavior and leverage innovation to drive customer engagement and loyalty," said Peter Osberg, Senior Vice President of EVO Snap*. "Connect delivers real-time business intelligence to retailers by linking payment, marketing and consumer data to help merchants avoid unnecessary discounting and deliver targeted offers that drive customer engagement and loyalty, resulting in greater wallet share to the retailer."

Fronted by developer-friendly web services APIs, Connect works in concert with other key participants in the commerce value chain, including loyalty, analytics and point-of-sale solution providers, to provide retailers a holistic, omni-channel view of marketing effectiveness and consumer behavior.

Using Connect, retailers can deliver high-touch, personalized experiences to their customers, including merchant funded incentives, surprise and delight offers and customized loyalty programs. Today Connect is integrated with a number of select point-of-sale, loyalty and consumer analytic partners, and EVO Snap* continues to integrate additional partners.

About EVO Snap*

As the integrated payments division for EVO Payments International, EVO Snap* simplifies in-store, online and mobile payments - making payments a Snap* for software companies and merchants. EVO Snap* is a one-stop shop for application integration, merchant underwriting and payment processing. EVO Snap* offers single-integration access to omni-channel payment processing through one API and can instantly decision, board and activate merchants. Visit www.evosnap.com for more information about the platform and its services.

About EVO Payments International, LLC

EVO Payments International, LLC is a leading payments service provider of merchant acquiring and processing solutions for merchants, Independent Sales Organizations (ISOs), financial institutions, government organizations, and multinational corporations located throughout the United States, Canada and Europe. A principal member of Visa and MasterCard, EVO offers an array of innovative, reliable and secure payments solutions, backed by an uncompromising commitment to exceed the needs of its customers and partners. Visit www.evopayments.com for more information about the company and its services.

SOURCE EVO Payments International