Evolution of Online Publishing Infographic Highlights Impact of Online Content

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Oct 04, 2012, 08:00 ET

LONDON, October 4, 2012 /PRNewswire/ --

"Publishing is facing as big a transformation today as the introduction of the printing press posed six centuries ago"

Leading online content agency, Search News Media, has created an infographic which captures the evolution of publishing since the early 1400s.

Starting from 1440 when Johannes Gutenberg invented the first printing press, on through the ages, highlighting greater innovation in publishing and the advent of newspapers, right up to today's digital age where online content is created and distributed globally in a matter of minutes, the unique infographic offers a fantastic snapshot of how publishing has changed over the centuries.

The infographic also illustrates how publishing, thanks to the advent of digital publishing, has removed the traditional barriers to entry, making it possible for anyone to become a publisher in the modern day.

Dale Lovell, Publishing Director at Search News Media, comments;

"Publishing over the centuries has changed immeasurably. We thought that an infographic was a great way to clearly illustrate those changes.

"Today, with the advent of self-publishing platforms and social media distribution channels, any individual, brand or business can now become a publisher. There are very few barriers to entry."

The Evolution of Publishing infographic, while concentrating on the numerous changes over the centuries, also points towards the future of publishing. For example, the infographic highlights Content Marketing Institute research which suggests that 9 out of 10 organisations now look to content marketing, as well as highlighting the fact that Google Panda algorithm changes makes publishing online content on your website or blog a necessity for search engine optimisation success.

Lovell continues;

"Publishing is facing as big a transformation today as the introduction of the printing press posed six centuries ago. Publishing, advertising, PR and marketing are all increasingly intertwined nowadays. Brands are publishers now. Fact. The likes of American Express, Procter & Gamble, Coca-Cola, Dell understand the value of this.

"Provided brands look to create content that is engaging and adds something to their users, with traditional publishing in decline, the opportunity for brands as publishers is enormous. As we hope the infographic shows, the benefits for publishing content are only going to increase in the future."

Search News Media prides itself on turning brands into online publishers. The company recently worked with Asda on the launch of the new Asda Money website, as well as Comet on their consumer tech website Pluggedin.co.uk.

Notes to editors

You can view the infographic or embed the infographic via pinterest at: http://pinterest.com/pin/230316968414775333/

A hi-res version of the infographic is available upon request. Dale Lovell is available for interview and guest post/columns on this topic.

For more information, images and interviews contact Sarah Kerr, Search News Media: +44(0)845-200-1445. Email: [email protected]

About Search News Media

Search News Media has been successfully working with leading brands, agencies, SMEs and start-ups to develop content marketing strategies, blogger outreach and news content since 2010. For more information visit: http://www.searchnewsmedia.co.uk or follow their blog at: http://www.searchnewsmedia.co.uk/topics/news/

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