eVoter Connects With Maryland Voters!

HOLLYWOOD, Fla., Sept. 22 /PRNewswire/ -- After the September 14th primary elections, eVoter.com (www.eVoter.com) is Maryland's leading interactive voter information website.  Over 60,000 Maryland households visited eVoter actively looking for information on candidates, polling places and organizational endorsements, which is over 7.5% of the total primary voter turnout – assuming only one voter per household.

eVoter.com (www.eVoter.com) allows Maryland voters to generate an interactive sample ballot, view candidate profiles and organizational endorsements and then print off their selections as a voting guide.  With polling place locations and other features, eVoter.com is a comprehensive online resource.  Candidates can connect with these motivated voters by purchasing a customizable online profile and endorsing organizations can widely publicize their candidate endorsements on eVoter.

Not only did a sizable percentage of voters visit eVoter, the site analytics also show that they used the features and really did their research.  In total, voters viewed over four pages and spent over four minutes on the site.  This means that, on average, they not only found their polling places, but also viewed the ballot and at least one profile.  About 55% came on the last three days of the election, with 33% of the total on Election Day itself.

"Individual candidate statistics bear this out," noted Adam Kravitz, CEO of eVoter.  "For example, in the Calvert County Commissioners' race, two Republican candidates who had profiles, Susan Shaw and Evan Slaughenhoupt both received well over 300 unique visitors, which is 10% of their total vote.  Democrat Ariana Kelly had almost 300 page views which was not only over 5% of her vote, but a large percentage of her margin of victory in a close race in the 16th House of Delegates District.  These statistics are consistent across all our candidates with profiles.  It's impossible to say how eVoter persuaded voters – that's up to the candidates and their message.  What we can say is that between 5-10% of a candidate's voters not only viewed their profile, but spent on average well over a minute reading it – and the more detailed the profile, the longer the time spent."

"We believe that this is an excellent result for our first election in Maryland," said Philip Muller, President of eVoter.com.  "We expect to reach a higher percentage in the general election on November 2nd.  The primaries had exceptionally low turnout, which means that the voters were exceptionally engaged voters, yet, they were still looking online for polling place locations and sample ballots.  We believe a lot of them may have only learned about the down ballot races, or what district they were in, or how many people they could vote for in a given race, because of eVoter.  Candidate profile traffic mirrored our trends, meaning that voters were spending time reading House of Delegates and county office profiles on Election Day. In the general election, we think that there will be a higher percentage of voters going online – many focused on only the Governor's race - to find information.  An eVoter profile will be even more valuable to candidates."

"We were helped in our voter traffic by our partnerships with NBC 4 in Washington and the Annapolis Capital, where we powered their online voter guides," added Kravitz.  "In addition several diverse organizations, including the Maryland State Education Association, the Maryland Sierra Club posted their endorsements on our site for free, reaching tens of thousands of voters beyond their membership. Some of these, as well as the Maryland Republican Party, used our free tools, such as address search modules for their websites, to help their supporters find their polling places armed with a sample ballot."

"eVoter is totally unbiased and nonpartisan," concluded Kravitz.  "Voters may just visit us looking for their polling place.  But once they arrive, it's clear that they take advantage of our platform to read the profiles of the candidates on their ballot and view the endorsements of different organizations."

ABOUT EVOTER

eVoter is the unbiased, non-partisan election information site where voters can generate a personalized sample ballot instantly, view candidate profiles, make contributions, view organizational endorsements, find polling places, download absentee ballot applications, and more. Owned by Political Technologies LLC, eVoter is designed with the goal of providing voters with concise unbiased information on every candidate and measure on their ballot.

For more information visit www.eVoter.com or call (866) 976-0555.

SOURCE eVoter