eWayDirect Named a Top Trusted Website in OTA's 2013 Online Trust Honor Roll

SOUTHPORT, Conn., June 12, 2013 /PRNewswire/ -- eWayDirect announced today its selection to the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security in an effort to better protect their customers and brand.

"We're very pleased to be on the Online Trust Honor Roll for 2013 which is a testament to our focus on information security and adherence to industry best practices," said Neil Rosen, eWayDirect's CEO. "Our CertainSource and Calibr solutions provide B2C brands marketing automation tools that are enabling them to acquire new customers and triple-qualified prospects safely and cost-effectively, as well as engage with those customers using our enterprise email platform. Our intense focus on data protection, privacy, security, and best practices ensures our clients achieve optimal inbox delivery and enhance their online reputations."

CertainSource's triple-qualification process engages new prospects in real-time, nurturing the relationship with triggered emails that deliver timely and relevant offers to prospects who have expressed an interest in the brand. Calibr is used to send triggered emails in real time to consumers who engage with brands through multiple channels, including the website, blogs and the leading social networks. Triggered emails sent through Calibr deliver open rates above 50 percent with exceptionally low complaint and unsubscribe rates.

OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, completed comprehensive audits analyzing more than 750 domains and privacy policies, approximately 10,000 web pages and more than 500 million emails for this report.  The composite analysis included over a dozen attributes focusing on 1) site & server security, 2) domain, brand, email and consumer protection, and 3) privacy policy and practices.  In addition to the in-depth analysis of their web sites, Domain Name Systems (DNS), outbound emails, and public records were analyzed for recent data breach incidents and FTC settlements.  Key sectors audited include the Internet Retailer 500, FDIC 100, Top 50 Social Sites as well as OTA members.

"Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them," said Craig Spiezle, president and executive director of the Online Trust Alliance.  "We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance."

Started in 2005 as an effort to drive adoption of best practices, the objectives of the Honor Roll are to 1) recognize leadership and commitment to best practices which aid in the protection of online trust and confidence in online services, 2) Enable businesses to enhance their security, data protection and privacy practices, 3) Move from compliance to stewardship, demonstrating support of meaningful self-regulation, and 4) Promote security & privacy as part of a company's brand promise and value proposition.

Being named to the 2013 Honor Roll is a significant achievement considering the large number of companies that received failing marks for inadequate domain and consumer protection (22%), insecure websites (11%), and inadequate privacy policies or data collection practices (35%).  To review the full 2013 Honor Roll report, please download a free copy at:  https://otalliance.org/2013honorroll.html.

To learn more about how CertainSource can deliver new, more valuable online prospects and customers for retailers, visit www.ewaydirect.com.

About The Online Trust Alliance (OTA) : 

The Online Trust Alliance (OTA) is a member-based, non-profit representing the global internet ecosystem - including the public and private sectors. OTA's mission is to develop and advocate best practices and public policy which mitigate emerging privacy and security threats while enhancing online trust, innovation and the vitality of the digital economy.  OTA is committed to the protection of critical infrastructure, balanced legislation and data protection through the promotion of best practices, benchmark reporting, and self-regulation.  For more information, visit: https://otalliance.org

About eWayDirect: The "Now Data" company, eWayDirect, leverages real-time data to transform the way leading brands acquire and engage customers to drive revenue and performance while protecting brand reputations. Founded in 2001, eWayDirect is a privately held company with offices in Southport, CT and Raleigh, NC. For more information, visit www.ewaydirect.com.

SOURCE eWayDirect