eWayDirect Releases Q1 Retail Acquisition Review; B2C Brands See Breakeven ROAS in Just 90 Days

Latest Data Shows B2C Marketing Automation Solution Yields Over 1% Conversion Rate with Average of 1.28 Repeat Orders for Major Brands

May 30, 2013, 09:00 ET from eWayDirect

SOUTHPORT, Conn., May 30, 2013 /PRNewswire/ -- eWayDirect's just-released Quarterly Retail Acquisition Review (RAR) shows that its CertainSource B2C marketing automation solution generated a positive Return on Ad Spend (ROAS) for clients in less than 90 days, enabling major retailers to boost new customer acquisition and significantly increase the size of their email lists safely with active qualified prospects.

In Q1 2013, CertainSource yielded a 1.1 percent average 90-day conversion rate for retailers, while driving strong repeat orders with new customers placing an average of 1.28 orders during the 3-month span. eWayDirect reports on B2C acquisition performance with a new RAR every three months.

"Clients have been impressed with their Q1 performance, generating 10,000 to 100,000 highly qualified new prospects per month using CertainSource to both enhance performance and eliminate risk to inbox delivery or online reputation. That's simply astounding," said Neil Rosen, eWayDirect's CEO. "With many retailers gearing up for the Q4 holiday rush, CertainSource provides an effective, reliable way to accelerate list growth and performance by adding highly qualified prospects and new customers now."

CertainSource's triple-qualification process engages prospects in real-time, nurturing the relationship with a short data-driven email cascade that delivers timely and relevant offers to prospects who have already expressed an interest in the brand. Brands using CertainSource saw a greater than 40 percent click-to-open rate during the qualification process—more than double the industry engagement average for new online leads.

The results are part of eWayDirect's Retail Acquisition Review that details new customer and qualified prospect acquisition results based on a random sample of more than 500,000 prospects qualified through CertainSource for multiple retail brands during the first quarter of this year.

To learn more about how CertainSource can deliver new, more valuable online prospects and customers for retailers, visit www.ewaydirect.com.

About eWayDirect: The "Now Data" company, eWayDirect, leverages real-time data to transform the way leading brands acquire and engage customers to drive revenue and performance while protecting brand reputations. Founded in 2001, eWayDirect is a privately held company with offices in Southport, CT and Raleigh, NC. For more information, visit www.ewaydirect.com.

SOURCE eWayDirect