EX- Philip Morris Executive to Head Marketing and Business Development At East Coast Diversified Corporation

ATLANTA, Aug. 3, 2012 /PRNewswire/ -- East Coast Diversified Corporation (OTC.BB: ECDC), announces today that it has added two executives to its senior management team. Andrej Jeremic former Brand Marketing manager for Philip Morris International in Belgrade, Serbia; will take over as Director of Marketing and Business Development. In other news, the Company said it successfully lured Tish Spaulding out of her agency to head its new social media division "WetWinds" as Managing and Creative Director.  

Andrej Jeremic, who recently relocated to the United States joined the company to head the efforts to launch several business divisions and is expected to provide direction for the Companies marketing and business development activities. Andrej served as Brand Manager for several divisions of Philip Morris, and as Global Sales Analyst at PMI headquarters in Lausanne, Switzerland. As Brand Manager Andrej created and implemented brand strategy, applied market research and consumer insights, managed product launches and campaigns, and worked on sales strategies for several markets worldwide.

"I am excited about our new Director of Marketing and Business Development; I can already see the difference he brings to the organization within weeks. The future is quite promising and the excitement around our businesses, product launches cannot be at a higher level," said Kayode Aladesuyi, ECDC, CEO.

"Professional opportunity with East Coast Diversified is really great and quite unique. Company has set high goals and things are moving quickly. Primary focus will be on people needed to bring necessary expertise and passion which will surely make our business successful. Level of excitement in ECDC is unparalleled, and I am very happy to be a part of it," said Andrej Jeremic, ECDC, Director of Marketing and Business Development.

Tish Spaulding also joined the Company several weeks ago as Managing and creative Director for WetWinds and Vir2o and is already making waves all over the internet. There is a lot of excitement around the initial branding, look and feel for the social media site.  During the past 15 years as head of The Spaulding Agency Tish served as creative consultant, specializing in art direction, branding and design with a number of clients including WebMD, Duke University Health System, Stedman Graham & Associates, Cinerge, Organic Lifestyle Magazine and Ogilvy PR.

"The energy and creativity that Tish brings to the organization and around the WetWinds project and operation is incredible. She has impacted every aspect of our organization, I could not have chosen a more capable person to head this division," continued Kayode Aladesuyi, ECDC, CEO.

"The idea of Vir2o was just too innovative to walk away from; every moment has been intriguing, and exciting. I believe we are about to redefine socialization on web. Nothing could be more exciting for me right now," said Tish Spaulding, Managing and Creative Director, WetWinds/Vir2o.

About East Coast Diversified Corporation

East Coast Diversified Corporation (OTC.BB: ECDC.OB) is a holding corporation with a diversified group of technology companies. Its business portfolio includes businesses offering technology for logistics and asset management, media entertainment technology, transportation safety and class attendance monitoring system and social media applications.

EarthSearch offers solutions using the world's first wireless communication between GPS and RFID. EarthSearch delivers solutions relevant to the operations of businesses and governments across the globe, providing efficiency, cost saving, continuous visibility of assets and cargo in transit, with real time visibility across the entire supply chain. Solutions delivered include warehouse operation, movement of secured cargo, oil tankers, pipeline and other fixed assets management solutions. EarthSearch solutions integrate sensor technology for fuel monitoring, temperature sensor, weight sensors, door sensor and a variety of other custom applications. For more information visit www.earthsearch.us.

StudentConnect also utilizes our proprietary wireless communication between GPS and RFID to provide transportation safety and class attendance monitoring solutions to schools, alerting parents and schools of safe departure and arrival of students riding on school buses and providing an automated class attendance monitoring system that engages parents with information about student behavior at school, including providing real time notification regarding truancy and skip class behavior. StudentConnect uses wireless technology integrated with GPS/RFID to gather and combine parental behavior, student behavior at school and academic data to create predictive analytics for school administrators that help with improving education. For more information visit www.studentconnect.us.

Rogue Paper's award-winning social media technology. TV Tune-In, developed by Rogue Paper, is a real-time, companion viewing and mobile app development platform for media companies to help drive viewership, conversation and interactions for television shows and content. TV Tune-In's CMS allows media companies to develop branded iPhone and iPad apps for television shows and channels.  Powering such category leading applications as MTV's WatchWith and VH1's Co-Star iPhone and iPad applications, users can actively comment along with their favorite show (live or time-shifted). For more information visit www.roguepaper.com.

WetWinds, a new social media division scheduled to launch in summer 2012 will deliver interactive social media experience to audiences and users across the globe. Register to be part of the first one million global beta users at www.wetwinds.us or www.vir2o.com.

For more information on East Coast Diversified Corporation and its group of companies please visit the company's website at www.eastcoastdiversified.com.

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

Editorial Contact
Glenn Davis
East Coast Diversified Corporation
+1 770-953-4184
866-503-9316
[email protected]

SOURCE East Coast Diversified Corporation